In my recent Etsy affiliate post, I let you know that I make purchases on Etsy often – but probably not the kind of products you are thinking. I don’t know that I have ever purchased a handmade or vintage item from the site. Instead, I buy digital downloads like offline marketing materials, logo design, blog and worksheet templates.
There is a huge subset of Etsy sellers making money from virtual products. Today we are talking with Shauna Huston on how to sell digital downloads on Etsy. She is supplementing her income offering custom resume writing services on the site.
What was your motivation to join Etsy?
My motivation to provide Career Consulting services came first, and that motivation came from me seeing a problem with qualified people unable to land jobs, and knowing I had the experience and knowledge to help. My motivation to join Etsy came because I have heard numerous success stories from Etsy, however none came from digital services. I decided I wanted to utilize Etsy to become a success story that was different from the typical hand-made items people think of when they hear “Etsy.”
What advantage does Etsy offer digital sellers over other platforms?
Etsy does not promote utilization of other platforms through their website, as they do make money off of each sale done through Etsy. I have discovered many advantages through Etsy such as Etsy Teams, which allows you to join groups with other sellers, post to discussion boards, and promote your items. Etsy sellers have proven to be team players rather than competitive, as they have promoted my items without my solicitation, which has boosted sales and exposure.
How does payment work?
Etsy keeps 3% of every sale. Initially, I signed up with PayPal, however PayPal takes an additional 3%. I stopped utilizing PayPal and connected my Etsy page directly to my bank account. Now, I receive an order and the money is in my bank account within a couple of days.
What tips do you have for those looking to take a similar route to selling?
My biggest tip is customer service. When a potential customer contacts the seller inquiring about services, the seller should take no longer than 24 hours to respond, and sooner if possible. I respond to my clients within an hour, and typically within a few minutes. I have been constantly applauded for my prompt responses.
Another tip is to utilize the Ads! The seller will pay-per-click, and the turn around will be worth it.
Another tip is to price everything right. The biggest pricing mistake is to price too low, people will assume the services are not worth it and move on to what appears to be more quality services.