It’s so annoying when the ads in your search results have nothing to do with the search terms you used. But the good news is that you can earn money from home by helping to ensure those advertisements are relevant by providing quality feedback. You can get paid to be a Google Ads Quality Rater. And best of all, you can do this job from your home!
What Is a Google Ads Quality Rater?
As a quality rater, you ensure ads on Google – and other search engines – are both accurate and visually appealing. You will be given sample search terms and then shown potential advertisements that could appear with the results.
You must rate the ad based on set criteria and provide feedback about the accuracy and communication effectiveness. Basically, you are making sure that the ads the search engine algorithm pulled actually line up with the search content. You are providing human insight to a very technical system, a sort of checks-and-balance system.
Do you think you’d make a great Ad Quality Rater? Keep reading to learn more about this position and how to apply.
What Are the Qualifications to Become an Ads Quality Rater?
Quality assurance is an important part of any company. In this position, your rating can directly impact which ads customers see. Because of this, there are some essential qualifications.
You must have a bachelor’s degree, or the equivalent work experience. There are positions in different languages available and you must be able to comprehend newspaper-level text fluently in the language you apply for.
If you are applying for a rater position for a certain country, you must have been to the country. Preferably, in the past eight years, you should have lived in that country for at least one year or taken several shorter trips. This is because companies want workers who can learn and keep up to date with the culture of the region. They want you invested in staying knowledgeable about the location.
However, despite the fact that they hire people to rate ads in many languages, most companies will only hire US-based employees for these positions. So, make sure to check the location requirements carefully if you live in a different country.
You must have a computer with a reliable high-speed internet connection, and a smartphone. You should also have solid computer and communication skills. However, they are looking for average users, so you don’t need expert-level skills.
What Are the Perks of Working as an Ad Quality Rater?
The perks of this job vary from company to company. Training is available, to help you succeed. And since all the work is done with online tools, this is a phone-free work-from-home position and a great fit for introverts like me.
Often, this position allows you to work flexible hours and set your own schedule. Many companies want you to work between 10-29 hours each week.
What Are the Downsides of Working as an Ad Quality Rater?
Keep in mind that these jobs are usually temporary. Most assignments last only for one year at most. Additionally, this is “at-will” employment, which means the assignment can end at any time. If you are looking for long-term, reliable employment, this likely won’t be a good fit for you. Especially considering that the hours can vary by project. Some projects may only allow you to work one hour per day. This is a gig to do in conjunction with others.
How Do You Find Quality Rater Positions?
While the work done in these positions is to the specs of Google and other search engines, you are not actually working for Google. That’s because third-party companies typically hire for them. There are two big companies right now to watch for these positions:
You may also find more on FlexJobs.
And remember, if a company isn’t hiring right now, make sure you check back at a later date.
Watch Out for Scams
Google Work-at-Home Scams have been around for years. If you are seeking out ad rater, search engine evaluator or any other type of rater/evaluator position, it’s best to stick to the shortlist of legitimate companies in this industry. Very few companies hire for this type of work.
If you start looking outside of the above two companies’ websites, you need to educate yourself on the common red flags:
- The promise of big pay for little work
- Asking you to pay for a guide that will show you how to make money working for Google (many of these will ask for a little money upfront but lock you into a big recurring charge)
If something doesn’t smell right, it probably isn’t.
How Do I Prepare My Resume for This Position?
To maximize your chances of getting hired, you’ll need to customize your resume for each job you apply for. For this position, you want your resume to depict:
- Your education (since a BA or equivalent is required)
- Fluency in the language you apply for
- Knowledge of the culture you apply for
- Your computer skills
- Your ability to work independently without supervision
Since you will need to identify ads that sound funny or unnatural, make sure you emphasize your language experience. Do you have what it takes to recognize that something is off, even if it is technically grammatically correct? Let that experience shine through.
For this position, definitely take the time to proofread and check for errors in language usage. You want your application materials to be professional.
What Is the Hiring Process Like?
Working from home is a popular gig. That means there are often many candidates and few positions. The hiring process can take time, just because of how many people they’re dealing with.
Make sure you follow all the directions carefully. Many companies will want you to submit a resume, cover letter, and some basic information about yourself.
Then, if you make the shortlist, there’s often a test for you to take. This helps the company to see if you can follow directions and use the essential tools of the job.
Only those candidates that pass the test will move forward in the hiring process.
How Can This Position Help Me Further My Career?
Since these positions are temporary, you can look at them as a stepping stone in your career path. While working as an ads quality rater, you will be improving your:
- Computer skills
- Research ability
- Communication skills
- Ability to follow directions
- Language skills
- Cultural knowledge
- Work-at-home experience
These skills could help make you a stronger candidate for additional jobs in the future. Here are some potential career paths that could be in your future following your time as a quality rater:
Each of those positions overlaps the skills and abilities you will be using as a quality rater.
Is time as a Quality Ad Rater in your future? If so, go ahead and search for openings on FlexJobs.