I have long been a fan of sharing tribes. I have been in many over the years and they have contributed much to my success as a blogger. I’m still a member of several great groups today that gather to help promote each other’s content on Facebook, Twitter, Pinterest and beyond. I’m also always on the hunt for more great niche-specific tribes. That’s how I came across Tailwind Tribes.
Tailwind has been around for several years and is one of the few schedulers approved by Pinterest. It’s a robust app that allows for not only straight-up scheduling, but also reporting, content suggestions, timing optimization and more.
Tailwind recently introduced a new feature called Tribes which is taking the blog world by storm. As Group Boards wane in effectiveness, high-quality tribes have been taking their place. It just got easier than ever to share the high-quality content of those in your industry.
How to Start Using Tailwind Tribes
You’ll first need an invite. Tribes is currently in Alpha testing and not yet open to the public. An existing member will need to invite you to a Tribe they manage. (You can play around with a sample Tribe I’ve set up here then start your own when you’re comfortable. Please don’t expect anyone within my Tribe to Repin your content and please don’t feel obligated to do so either. It’s for experimental purposes only.)
Make sure you read the rules. I love that Tailwind included this section from the get-go knowing that the most success sharing tribes are those with boundaries. Learn ‘em. Live ‘em. Love ‘em.
Once you have your account setup and you’re a member of a Tribe, I recommend hitting up the Pin Inspector under the Optimize Content tab first. Here you can sort your Pins by Repins for a specified period of time. Look for your most popular Pins and hit the Add to Tribes button on the right. Most Tribes do not expect members to Pin everything from everyone. Adding your best content may help make the cut.
Start your own Tribe. Sharing groups should always be carefully constructed. You want Pinners in your niche that are creating awesome content you are happy to share. You also want trustworthy people that you don’t have to babysit.
Some Other Cool Tailwind Features That Can Help Boost Your Blog
I have long had a free account at Tailwind, but haven’t revisited it since I was introduced to BoardBooster. BoardBooster was super easy to use and really allows you to be an absent Pinner if you would like. But that’s not a good strategy for someone wanting to build a business. You need to Pin regularly and Pinterest prefers a ratio of 2:1 (1 Pin from others for every 2 personal Pins). Becoming active on Tailwind can help make that happen and more.
When Pins are added to Tailwind, you can not only see how many Repins they have gotten on Pinterest but also how many shares the post has had on Facebook. That can be a great way to source viral content for your increasing your Page Reach.
Check the Complete Your Profile tab for Tailwind suggestions to better your brand. You will find a little of everything here from Boards needing descriptions to Boards without many Pins (that could may be deleted) to integrating Google Analytics.
The fastest way to increase your traffic from Pinterest is to make sure your posts are being sent to Pinterest more than once. Your posts should be sent to all social media channels more than once, but that’s a topic for another day (ahem, CoSchedule). But speaking specifically about Pinterest, I recommend two things:
- Download a list of your Top 20 or 30 most popular posts from Google Analytics (make sure you are looking at a time frame of at least 3 to 12 months). Schedule these with Tailwind to several relevant Boards. These can be yours and Collaborative Boards. Before hitting Schedule Now, hit Interval. Make sure these are spread out by at least one day.
- Whenever you publish new content, do the same thing. You can use Tailwind’s Board Lists to make this process easier if you Pin to a specific group of Boards most often.
When you get done scheduling a Pin with the Tailwind browser extension, you will be offered up some suggestions of more great stuff to Pin from others. This content has a lot of Repins already so use it to your advantage to showcase yourself as a high-quality Pinner.
Tailwind is a great tool for bloggers wanting to increase their traffic and conversions. Get a free 30-day trial – no credit card needed – here.