I'm a big advocate for direct sales opportunities like becoming a Stella & Dot Stylist. These replicated business models have a low level to entry and often come with the training and resources needed to market a business effectively. The flexibility that comes with being an independent consultant makes this a great business idea for parents and military spouses.
Today, we are sitting down with Jessica, a Stella & Dot Stylist. She is sharing her story, tips, and favorite resources.
About Stella & Dot
Stella & Dot is perhaps one of the most well-known direct sales jewelry companies today. The company was founded by Jessica Herrin who also happens to be the founder of WeddingChannel.com.
Jessica's mantra has long been that today's savvy women deserve it all. She has strived to create an opportunity where women can create a career they love while enjoying irresistable style.
Launching in 2003, Stella & Dot reached a milestone $100 million in paid out Stylist commissions and $200 million in sales. That year, the company also expanded to the UK and Germany.
About Jessica, Stella & Dot Stylist
My husband and I have 4 kids. Three boys and our youngest is a girl. Two of our boys have special needs. I did have a full-time banking job but the boys had so many therapy and specialist appointments that I just couldn't be a reliable full-time employee anymore. I tried quite a few work from home jobs and nothing was really “paying”. I ended up starting to independently clean houses, working part-time as a receptionist at a salon and teaching hip-hop just because they were all flexible. Although they were flexible I still felt “all over the place” with the kids' appointments, IEP meetings, and the schedules of my 3 jobs. I was running, running, running nonstop. I ended up hosting a Stella and Dot trunk show in May of 2014. My friends and I had a blast and I literally loved the product so much. On a whim, with some hope (and a little self-doubt) I became a stylist just to see what it was all about. Within a few months, I knew this was something I wanted to really focus on. I just celebrated my 2 year anniversary with Stella and Dot and have since quit 2 of my other jobs and work part-time hours as a stylist making a full-time income. I still teach hip-hop because I love to dance.
What made you choose Stella & Dot over the other options out there?
First the product! I loved everything and so did everyone else. The business platform is fantastic too. The business works when you do. I loved that there were zero quotas and the business is super flexible. If I had a busy month with other obligations, it was no big deal. I wasn't being micromanaged to sell. I wasn't being deactivated. You can just come and go as you please if that's what your life needs.
Where did you find your first sales and recruits?
My first sales were at my launch party. Launching as a stylist was amazing. I was the hostess and the stylist so I wasn't just earning our 25% commission. I also earned all the free jewelry a hostess normally gets. With our new stylist promotion, I earned thousands in free jewelry to get started strong. At my launch party, I booked shows with family and friends for the upcoming months. At those shows, I met ladies I had never met before and booked shows with them. Before I knew it I was outside of my social circle and thriving.
The first ladies that joined my team were a mixture of co-workers from the salon, ladies I met at trunk shows and friends on social media that saw what a blast I was having. All of the sudden, I had a team of 5. Now I have a team of over 40.
How many hours per week do you work your Stella & Dot business to meet your income goals?
Every stylist has different goals. I'm am always focusing on promoting and growing my team. You can work 2 hours a week or 40 hours a week. Right now I work about 10 hours a week networking, team coaching, and hostess coaching and about 5 hours for trunk shows. So about 15-20 per week give or take.
What advice would you give to someone looking to join a direct sales opportunity?
Regardless of which direct sales company you are thinking of joining, make sure you love what they offer. It's so much easier to “sell” if you love it yourself. Next, I would say just believe in yourself. If you believe in yourself others will too.
What are some favorite resources or tools that help you grow and maintain your Stella & Dot Stylist business?
We have an amazing app called Dottie for our phones and iPads that make working on the go so easy. Our stylist lounge has the most amazing features and tools that I don't find myself using many outside sources. In addition to our own tools, I do love Red Stamp for social media and invitations.
The Stella & Dot Stylist Opportunity
Stylist are able to sell this on-trend jewelry through traditional in-home parties in addition to a personal consultant website and social media.
Stylist enjoy up to a 50% discount on personal purchases. Commission is 25% – 35% on personal sales plus the opportunity to earn bonuses, perks and prizes.
No inventory is required with this opportunity. There are also three business kits to choose from at this time making it an affordable option for almost anyone.
Stella & Dot prides itself on its supportive, strong community. You will not only have access to online training and support but also a handy app.