Are you looking to earn some extra cash? I've recently had some great success on a little app called Poshmark. In today's post, I'm sharing some of my top tips for selling on Poshmark.
If there is one thing I have learned over the past 12 years I have been working from home, it’s that the possibilities of earning money are endless. Another thing I have learned is that there is no reason to limit yourself to just one when you have so many opportunities available. Provided you can juggle your income streams effectively, of course!
I have long been interested in reselling and have dabbled with the industry here and there myself over the years. Recently, we found ourselves with some debt we wanted out from under as soon as possible. We could certainly find a few side gigs in which we were trading hours for money, but there are only so many hours in the day. You are truly limited when you choose this avenue.
Reselling has been something on my mind a lot lately, but I still had a lot of reservations. As my husband and I were clearing out our closets in preparation for an upcoming community garage sale, we came across several articles of clothing and shoes that were in really great condition and were higher end brands. I was confident we wouldn’t be able to get a good price for these items on the garage sale.
Seriously. Who’s carrying around $70 in their pocket in case they run across a great pair of boots on a garage sale?
So, I started considering other options.
I’ve sold on eBay before, but not much when it comes to brand name clothes and shoes. In my personal experience, either the competition was too high or the buyers’ budget expectations were just too low.
Then, I remembered that I have had success in the past selling shoes for a reasonable price on Poshmark.
Poshmark it was for this experiment.
Why Sell on the Poshmark App?
There are a few things that drew me to Poshmark:
- It’s easy: It’s a smartphone app. You’re literally just taking pictures of your items and writing up the description on your phone. No need to even get on your computer.
- Built-in buyer community: Poshmark reports over 40 million users with 5 million of those users being sellers. That’s a pretty ratio considering you want more buyers than sellers when looking for a marketplace. And Poshmark users spend an average of 23-27 minutes in the app every day!
- Moderated returns: One thing I really don't like about eBay is dealing with returns. Even if it's a bunk return over there, eBay is probably going to force you to accept it. You are also the one that has to do the customer service. On Poshmark, they moderate the return requests. And returns are not allowed for fit. (Yay!) It's a lot harder for scammers to get through this system. The buyer has to show pictures to prove their case. There are also no partial refunds or keep-and-refund – something many eBay scammers have learned about.
- Streamlined purchase/shipping process: Once an item is sold, Poshmark emails you a shipping label. Print it. Slap it on the package. Drop it in the mail. You don’t need to go have items weighed or get shipping quotes. It’s a fairly straightforward and easy process.
- Bargaining encouraged: I make a lot of my sales through offers. Either I offer someone who has liked my item a lower price or the interested party sends me an offer to consider. I always price my items a little above what I’m willing to accept anyway.
- Social aspect included: This is a blessing and a curse. Poshmark is very “social” with people liking and sharing and commenting. That can be good for sales. But as is often the case in online communities where people are looking to build a presence in order to make money, a tit-for-tat is expected. Someone likes your new listing, they expect you to like one of theirs in return.
- Tax remittance included: Though I have been self-employed for 12 years now, taxes still scare the living daylights out of me. And the new sales tax across state lines laws only made those fears worse. Honestly, it’s the one thing that has kept me away from online reselling for so many years. Posh Remit collects and remits sales tax on all marketplace purchases so sellers don’t have to worry about it at all. Thank goodness!
Poshmark also said last year that they have helped sellers earn over $1 billion on the app so far (that was in May 2018). Not that I have any known six-figure sellers in my community – though there are some out there – I do have several readers who have shared a few success stories with me. Anytime I can hear a first-hand experience, I listen.
There are always a few cons to every opportunity:
- Poshmark fees: There is a price to pay for convenience, an active community and accounting services. It’s 20% on sales over $15 and $2.95 on sales under $15. That’s a lot by some standards. It’s always free to list your items on Poshmark however. You only pay when/if your items sell.
What Can You Sell on Poshmark?
Poshmark is very much a niche marketplace. You won’t find auto parts or vintage video games on this site. It’s all about the clothes, shoes and handbags. Occasionally, I’ll spot a piece of jewelry, home goods or a beauty product. But, it’s pretty focused.
How to Sell on Poshmark
The selling process is so easy:
- Download and open the Poshmark app.
- Set up your profile.
- Use your phone to take pictures of the items you want to sell.
- Write a description.
- Check the appropriate category, size, color boxes.
- Name your price (and the original price).
- Push the List Item button.
- Wait for inquiries or a purchase.
- Accept or counter any offers.
- Once you accept an offer, print the shipping label.
- Drop your sold item in the mail.
- Buyer has three days to mark item as received or it will be marked received for them.
- Get paid.
The funds will hit your account the same day the seller accepts the purchase (or within three days of tracked receipt). Once the funds hit your account, you can request payment by check or direct deposit at any time.
Best Selling Brands on Poshmark
I’ve spent a lot of time in reddit forums and reading Poshmark sellers’ blogs and brands seem to be all over the place from Gucci to Levi’s and Carhartt to TORRID. And some sellers will say they sell a brand like hotcakes only for another to follow right up with they can’t give the same brand away.
You do you.
If you have a brand you know like the back of your hand and it sells, sell more of it. That's how I run my business. And, stick with things you know. A lot of brands are faked. It's illegal to sell fake merchandise. If you don't know how to spot fake Christian Louboutin or Burberry, be careful when picking those things up if they require much of an investment. You may need to get them authenticated before selling which could be an additional expense.
Top Tips for Selling Clothes on Poshmark
I research things to death before jumping in. Through my reselling attempts in the past and research, I have gained a few good tips:
Get the name right: Your listing title is so important. Use this valuable space to include the brand name and item name if possible. If the product I'm listing doesn't have the style name on it, I'll look for a style number and Google it in an attempt to find it. If someone has their heart set on a pair of Ariat Heritage R Toe Western Boots, you want to make sure your listing is showing up in search.
Take a lot of photos: I try to think about what I look for as a buyer. When listing shoes, for example, I not only take pictures of the top and sides but also the soles. That’s where you can see how much they have really been worn. When selling jeans, I take close-ups of pocket designs. I also make sure I have a picture that includes the knees. Again. This is a spot that shows wear and tear.
Use a bright, neutral background: Use a neutral background – white if possible. Natural sunlight also works best for lighting.
Spend time on your descriptions: One question I quickly found buyers wanted to be answered with my jeans listings was inseam and rise. Going forward, I included that information up front. (There's a cool little app called size.ly that can help you create simple measurement templates.) You will also want to include any stains, holes or other damage (include pictures of that as well).
Do a little price research: You can price your items whatever you want on Poshmark. That doesn't mean they will sell for that if you aren't being competitive – or realistic. Research “comps,” or comparable items. Look around the app to see if similar items have sold and for how much. Just do a search by brand in Poshmark and filter Availability by Sold.
Watch for promotion notifications: I sold three items within hours of listing and I believe a Sunday sale had a lot to do with that. On the day I listed, Poshmark sent a notification saying if you dropped your price by at least 10% they would notify all your “Likers” and offer them free shipping if they ordered within six hours. Needless to say, I dropped by prices. Allow a little wiggle room in your prices for sitewide promotions.
Bring the buyers to you: After I list an item, I spend some time finding buyers. How? I do a search for the exact item I'm selling (same size, brand, style) or a similar style in the same brand and size. I start going through those listings and following everyone who has liked that item. That will send them a notification that I'm now following them. Hopefully, they will pop over to check out my closet and see that I have that item they like. Maybe at a better price. Maybe in better condition. Maybe they missed out on the first one and don't want to miss out again!
Join Posh Parties: Poshmark holds several parties a day. Each party is focused on a specific category. If your items fit, share them in the party. And share other people’s items from the party. This is great exposure.
Offer a Bundle Discount: If you have bought or sold used items in the past, you likely know the appeal of a “lot.” If you find a seller with the same sense of style and size as you, you are likely going to buy several of their items. Poshmark allows sellers to offer a discount when buyers purchase several items at the same time. This could be to your advantage if you are looking to clean out your closet or reduce the time you spend packing and shipping items.
Watch the Trends: Because I sold a particular brand of jeans and shoes so quickly, I will now actively try to stock my store with more of those items. You should also watch what brands Poshmark is featuring in their Parties. These are often brands that are trending on the app.
Stay Active: You can save listings as drafts and drip them out over time. Reshare your listings often. Follow, Like and Share from others. Unlike eBay, Poshmark is not list-it-and-forget-it. Poshmark loves sellers to be active on the app.
Take it Slow if You’re Reselling: It wasn't long before we were dipping our feet into the flipping pool, but slowly. We stuck with brands we knew. We tried to repeat our sales. This way, we knew how much an item might sell for on Poshmark and we could make sure we were not paying more than we knew we could profit.
Other Apps Like Poshmark
A lot of members of my community selling on Poshmark also list their items on Mercari. This is not an app I have tried yet, but it may be worth looking into. You can also check out this list of apps for selling clothing.
Ready to Starting Selling on Poshmark?
Poshmark is reportedly filing for an IPO later this year. Therefore, now may be the time to get active on the site.
And remember. If you are not yet signed up for Poshmark, please feel free to use my invite code for a little store credit you use on your first order. Just download the app onto your phone (Apple Store or Google Play), then use invite code THEWAHWIFE when signing up.
And if you would like to shop my closet, you can do so here.
I still have a lot to learn about selling on Poshmark, but my earnings so far tell me it’s worth it.
P.S. You need to keep good records for taxes if you are reselling for a profit. The Reseller Tax Academy was a blessing to us. It can likely help you navigate accounting and taxes too. Check it out here.