Many blogging niches are very product-centric. And the more money we make, the more money we spend on said products. The more money we are willing to spend, the more marketing dollars are going to be invested in getting products in our line of vision.
In recent years, many businesses have found a great way to do that is through bloggers. We are the eyes, ears and reviewers for our readers. If you intend to make reviewing, sponsored content or advertising part of your blogging business, you need a great blog media kit.
What Should a Blog Media Kit Include?
There are some very specific numbers an advertiser or PR rep is going to want to know when considering your blog for an upcoming campaign.
- Unique Visitors per Month
- Monthly Pageviews
- Social Network Size
- Number of Email Subscribers
- Alexa Rank
- Audience Demographics (gender, age, income, location)
- Most visited or shared posts
This information is easy to compile using Google Analytics, Alexa and by visiting your social profiles. Don’t fudge the numbers. This is easy to uncover with a little legwork. And not all businesses are looking to work with the biggest blogger. They want the best blogger for their campaign.
In addition to the numbers, provide a little more insight into what you are looking for and what you can offer.
- Introduce yourself and your blog. In three sentences tell the rep what you can do.
- Include your name, your blog’s name, URL and contact information. Some still print these off or file them digitally for a later date. Don’t miss an opportunity because your media kit and contact info get separated.
- Include a photo of yourself!
- Have any great testimonials from brands you've worked with? Include them in your pro media kit.
- If you are an active member in your community and can provide additional offline coverage list it.
Don’t try to be everything to everyone. Businesses want to work with those that know what they want/need and the results they can provide.
How Do I Create a Blog Media Kit?
I like Canva for creating media kits. It is free for those who don’t have desktop software. It also saves an editable copy. This is incredibly important as media kits become out of date quickly and should ideally be updated every three months. You don’t want to start over every time. You can also easily match the colors and fonts to keep your blog branding consistent. Start with a clean Document and you can then add text boxes, stickers, images and more. If you are new to Canva there are some great Udemy courses on the platform.
If you don't feel you have strong enough design skills, I highly recommend checking out Etsy. This is where I have been picking up blog media kits and other design aspects the past few years. Many are super affordable and many of the creations are perfect for female bloggers. Here are a few examples:
You can make your media kit available as a download on your Advertising page or simply state you will email it upon request.