While I have been spending a lot of time lately talking in detail about individual monetization opportunities, today I wanted to give you a look at the big picture. Most bloggers earn from several means after all. I have been blogging for over five years now and owned a plethora of sites. Here are some of the ways I have generated an income from those blogs, and maybe you can too!
Affiliate Marketing has always been my bread and butter. There is no expiration date on earning with this method. I post about a product once and if it is useful and well optimized it can continue to generate an income for years to come. Some of my favorite posts on the subject:
Sponsored Posts requires writing about a product or service as well but you are only paid once. That doesn’t mean you are not paid well, they can be extremely lucrative if you are a popular blogger in a popular niche. (Bloggers & Brands includes some great calculations if needed.)
Tweeting for pay is something I have offered through both Fiverr and BuySellAds. There are also companies like Sponsored Tweets that will arrange those partnerships as well, though I haven’t found they pay as well as I can get on my own. As always, stay on topic. Don’t sell your soul – and your readers – for a few measly dollars.
eBooks are always a great compliment to blogging. Brainstorm a popular topic from within your genre and get to writing. If you can get 30-50+ pages out of a subject, publish it on Amazon. You already have the perfect platform for marketing it – your blog.
Direct Advertising generates a good chunk of my monthly blogging income as well. On most of my sites I use OIO Publisher to handle the automation of ad purchases, renewals and expirations. If you have a blog with a lot of traffic you may be able to get in at BuySellAds.
Selling Domains is a great option if you get bored with a blog down the road. For this to make any real money your domain needs to have Page Rank and backlinks. In many cases buyers are also looking for catchy, obvious and sometimes keyword-rich domains. I highly recommend going through a site like GoDaddy Auctions where the transaction is verified and you can’t be ripped off. In most cases, GoDaddy will transfer the domain for you as well.
Selling Content can be done in a number of ways. You can write articles and make them available on sites like Constant Content. You can set up a shopping cart on your own site with a plugin like Woocommerce. You can package that old domain and old content together and sell them on a site like Flippa (Note: please make sure you educate yourself on the process of transferring a full website prior to selling. Flippa does not handle the transfer.)
Flipping Blogs is something I have done twice. These were established blogs I had grown tired of over time. The smaller site that wasn’t earning much but was still full of great evergreen content I sold for only a few hundred bucks. For the larger site that was earning around $500 per month I was able to get five figures. For larger flips, I would recommend going through a broker like Latona’s or Empire Flippers. Make sure your financials are in order when it comes to income and expenses as these things will be closely examined. For established sites you will likely also be giving up any social media profiles and even affiliate accounts that are connected to the site.
Guest Blogging isn’t just for backlinks! Some popular websites will pay you for your expertise. If you make a great impression, you may even land a regular gig as a contributor. Here is a list of sites that pay $50 or more per post.
Display Ads like AdSense and Media.net can work well on many blogs. I have always considered this option a “filler” for unsold ad space. You will have to determine which is a bigger money maker for you.
I currently act as a blogging assistant to a couple of other bloggers. This can entail uploading and formatting posts, comment moderation, social media management, newsletter creation and more. Anything you are doing (well) for your own blog you can likely offer those same services to others.
Dedicated emails are something that should be offered on a very limited basis and to only to top-tier advertisers. These emails are sent to your newsletter subscribers and speak in detail about a product, service or special offer. Think of a sponsored post but for email. These also shouldn’t come cheap!
I highly recommend experimenting with monetization opportunities and always track your results so you can ensure you are making the most money possible with your blog.
Two of my favorite resources for building a better blog and making more money:
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