I want you to take a minute to think about how much content you have published on your own blog. Now I want you to think about how much other content you have out there in the form of guest posts, email newsletters, videos, products you have created, etc. How many affiliate programs have you linked to on your site? Is it a lot? Are you feeling a little overwhelmed?
I know I was. I have been blogging for almost eight years now. I have hundreds of blog posts and newsletters out there. Not to mention the other stuff I mentioned. I also promote a lot of affiliate programs. I KNEW that a lot of money and traffic was likely slipping between the cracks because I couldn't easily cross-reference what I was promoting where. I didn't have a good database of my content so it was becoming harder and harder to make sure things were up-to-date and optimized. It was becoming harder and harder to make sure posts, products and programs were promoted on a regular basis.
It's so important as bloggers to keep track of our content assets.
- These are things we can repurpose to reach more people.
- We can keep them updated to ensure people landing on our sites are given the best experiences.
- We can create more consistent content with better coverage when we can easily see holes in our topics.
- For those of us with teams, we can provide a better insight into the platforms and communities we have been working so hard to create.
I've tried several systems over the past two years – Google Sheets, Asana, Trello – nothing worked in a way I needed. Then, I heard about Airtable.
If you haven't heard of Airtable, it's awesome. It's like a spreadsheet on steroids. You can link records from different sheets together. You can upload files. You can sort in ways I've never been able to do before. I. fell. in. love. (Did I mention it's free? It's free!)
I wanted to take a moment today to show you how I'm using the software and how you may be able to make it your own.
Don't forget to enter your email below the video to get a copy of the Base template I use and a .pdf walkthrough that will be coming soon.