It happens to the best of us. You start a home business. You spend countless hours creating a killer website for your soon-to-be customers or clients. You are so proud of yourself for accomplishing this seemingly insurmountable task. You are watching your stats hourly… No one shows up but your mom and best friend. Now what?
Just as starting a new business was an investment of time, sweat and tears so will be getting people to your fabulous website. (On second thought, no tears will be involved here.) It’s time to start promoting your home business website. The good news is there are numerous free marketing methods available for generating buzz and getting those customers to your virtual door.
1. Get Friendly on Facebook
Facebook remains one of the most trafficked and most interactive social sites available. It provides the perfect opportunity to build trust and get people talking about your business with others. If you don’t already have one, create a Facebook Page for your business and start engaging your followers by asking questions and sharing information. Facilitating these conversations will make you a trusted and recommended resource.
2. Show Up Where Your Target Market Hangs Out
Guest Posting is an excellent way to get your business in front of a large audience, even if you don’t have the web traffic yourself. In most cases, the host blog will allow you to include a link back to your website and social networking profiles. Choose popular and trustworthy blogs that your target market reads. Provide quality, expert information in your posts. Remember that guest posts are not sales pitches. They are an exercise in relationship and brand building. Stick around to respond to comments.
3. Generate Your Own Press
Press Releases are still a great free marketing method for announcing product, service, event or business launches. Write a press release announcing your latest business news then submit it to free submission sites like PRLog and your local newspaper. You may not only receive the attention of your target market but also the media.
4. Help A Reporter
Rather than waiting for visitors and the media to come to you, answer journalist queries to publicize your business. Help A Reporter (HARO) is a free online service that sends out requests from members of the media by email three times per day. There are often high profile opportunities within these emails. Read the requests carefully. Choose those most suitable to your business. Respond exactly as is outlined in the email.
5. Go Local
The local market is often overlooked for a number of reasons. If your home business operates primarily online, you may think local customers are not in need of your products or services. Perhaps you are assuming that everyone locally knows about your business and will come to you. Either way, never assume. You may be missing out on an untapped market. Seek out networking events through your Chamber of Commerce or women’s groups. Be a local consumer. Hold a free workshop related to your business. These are all great ways to meet potential customers and get them interested and talking. Word of mouth marketing is priceless.
Becoming a successful home business owner often requires taking fate into your own hands. You control your destiny. There is only one way to the top and it requires hard work, self-promotion and a relentless attitude. When no one is coming to you, go to them. And never stop expanding your network.
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