Whether you offer ad space, sponsored posts or reviews, knowing where to find blog sponsors can greatly increase your earning potential. Especially as a new blog, these potential advertisers may not be knocking down your door. That doesn’t mean they aren’t interested! They just haven’t been introduced to your online space yet. Here are 15 places to find blog sponsors that may be interested in advertising on your site.
Social Fabric (accepting of small blogs)
TapInfluence (formerly Blog Frog)
Pollen8 Media (20,000+ pageviews per month)
My Blog Spark (unpaid, but big brands)
BzzAgent (unpaid, but you get to share)
Team Mom (mom-centric)
Mom Spark ($5/month or $40/year membership fee)
Sponsors do not need to come through blogger outreach companies like those above. You may have sponsors contacting you directly through your site at some point. You can also reach out to those companies you feel would be a good fit for your site letting them know what you can offer them (they aren’t much interested in what they can do for you). Affiliate managers can also be a great source for review products.
Tips for Working with Sponsors
For many of the offers available through the websites above, the available compensation is going to be made known upfront. You are then welcome to take it or leave it. Eventually you might start receiving direct offers from potential sponsors wanting to work with you. These may be open to negotiation.
Know what you need paid. Remember, any product you get free for review purposes needs to be claimed as income for tax purposes. Make sure it is worth your time after taxes, whether it is in product or compensation. Email them back with a link to your media kit or advertising rates. (Bonus tip: Let them know if they are not interested in working with you, they can list their job on Business2Blogger using your affiliate link. This has been a nice little money-maker for me. B2B’s affiliate program can be found in ShareASale.)
Don’t work with people you can’t stand behind. If you have been slamming Walmart online for years and you are suddenly singing their praises in exchange for compensation, your readers are going to lose all faith in your honesty.
If it isn’t the perfect opportunity, pass. Another one will come along and there are plenty of ways to make money blogging in the interim.
Disclosures – If you receive a free product for review purposes, you need to let your readers know. It’s not a big deal. Really.
If you are trying your hardest to land a few sponsors and it just isn’t happening, here are a few tips from Jimmie Lanley to check out.