Summertime takes a toll on many blogs. Kids are home. Activities and events ramp up. It’s too nice to stay inside. Traffic and sales can plateau causing a decrease in motivation. The excuses are many.
Whether you are looking to keep blogging through the slump or revive your site now that summer is coming to an end, here are a few fast tips to get those stats moving in the right direction.
Revisit Old Posts. You likely have a few “oldie but goldie” posts in your arsenal. Take a look at your analytics to find those posts that continue to bring in traffic regardless of their age. If they are bringing in traffic on their own, you may see a nice bump in traffic if you give them some help. Share them on your social profiles. Link to them in your newsletters. If people you don’t know are sharing these old posts, there is a pretty good chance those that do follow you will enjoy them and share them too.
When You Can’t Blog, Network. Not everyone may be online right now, but those that are will be easier to connect with. Spend your downtime talking to your followers on your favorite social networks. Get out there and comment on similar blogs in your niche. Make yourself available to those looking for help when no one else is around.
Enlist Guest Bloggers. It’s usually not a good idea to hand off your blog entirely, but a guest contributor here and there can certainly relieve the posting pressure and bring in new readers. Don’t abandon your followers, but be open to periodic expert contributors.
Revise Your Posting Schedule. It didn’t take too many weeks into the summer break for me to notice an obvious change in my day-to-day traffic. Fridays during the summer months are not comparable to other times of the year around here. Rather than publishing a new post on a Friday afternoon that only a few may see, I will most likely save that post for early the next week.
Don’t Stop. Here is the thing about blogging (and business), what you do today won’t reveal its full impact until further down the road. If you choose to do nothing today, you are going to have to make up for that later. If you keep moving full speed ahead, so will your blog. Don’t waste today. It will be gone tomorrow.
Do you find it hard to blog during the summer? How do you keep your blogs going during a slump?
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