I love unique blog traffic ideas. You know, the stuff beyond Facebook, Pinterest and Twitter. The stuff a little above and beyond what most are doing. Today we are talking about how to get some major media exposure for your blog with those that have done it.
My first exposure to media publicity was when some of my advice was included in Tory Johnson’s book Spark & Hustle: Launch and Grow Your Small Business Now. And my first real experience of “going viral” was when one of my posts here on TheWorkAtHomeWife.com was picked up by a radio show. It was huge for me, and that post is still one of the most popular today.
Getting Media Coverage
While the radio show mention was a complete surprise, the Spark & Hustle pub was something I sought out. For many, having a post picked up by a journalist is a complete stroke of luck. It certainly was for Brittany from Equipping Godly Women:
“My radio interview was actually a pleasant surprise! One of my posts was blowing up on Facebook and a lady who works at a radio station happened to see it and emailed me to invite me on the show. Of course, I said yes!”
And networking is always important, as Anna from Real Ways to Earn Money Online shares:
“Networking inside your niche is important. A lot of people don’t want to do that because they aren’t trusting of their “competition.” But, the initial Woman’s World exposure I got was a direct result of having a friend in this industry. And even though I can’t confirm it, it’s possible Woman’s Day only contacted me because they saw the piece in Woman’s World. So one thing often leads to another.”
Where Can I Find Media Opportunities?
I love HelpAReporter.com. They send out media queries three times a day each weekday. You will find a little of everything from bloggers looking for quotes to major television shows looking for guests. Here are a few tips from Quick Sprout. You will need to go down about halfway to find the section on HARO.
The Work at Home Woman also has a great list of opportunities to be interviewed. As Anna mentioned, one thing often leads to another in the online world. Don’t overlook any chance to get your name out there.
And opportunities can be anywhere. Many magazines ask their communities for assistance with upcoming pieces. That’s how Miranda from WAHAdventures.com got featured in Parents.
My sister nominated my blog in a contest at Parents.com. The blogger who received the most votes in their category would be featured in an article of their magazine. Thanks to my amazing readers- WAHAdventures won and appeared in Parents magazine.
Authority Publishing has some great material on pitching radio shows. Though the article is written with authors in mind, simply modify as needed.
Brittany says it all for those seeking great publicity, “First, you have to have QUALITY content. A radio station isn’t going to interview you about an article that is blah or just like all of the others out there. Write something truly helpful, life-changing, unique, and interesting. Write something GOOD. Then find just the right person to pitch it to and shoot them an email. Your audience is just as important as your writing, because it has to be a good fit.”
Holly Hanna from The Work at Home Woman has this tip, “Probably the biggest reason I’ve been able to land so many big media outlets is that I say “yes” to almost every opportunity that comes my way. If a query comes in and they say they need a quote or answers by 5:00pm today, I drop everything I’m doing and respond to their query.” And if you aren’t yet receiving incoming queries, “Be assertive and go after the opportunities that you want. Media outlets constantly need new content, and if you can pitch a good story idea, it’s very likely that you’ll score a spot.”