You may feel that social networking is being forced on you as a home business owner. In today’s market, it is. There is a good chance that your target clients, customers and readers are using at least one social networking platform. This is likely where they are looking for businesses like yours. If you are marketing a home business on social platforms, here are a few quick tips.
Be Findable – Most social platforms have some type of privacy setting available. Make sure your business profile visible to the public. Use a key phrase in your Bio or About section that your target audience may be searching. Do not protect the Tweets or status updates of your business profile.
Be Inviting – It may seem silly, but those simple words “Follow Me” can make a big impact. Use a strong Call to Action. Invite your target market to connect with you online.
Be There – If your last status update was three months ago, new visitors may move right along without clicking that follow button. To the public, it appears as though you have abandoned your profile. Why follow someone that isn’t there?
Be Social – You will likely be talking to yourself in the beginning, but keep it up. Social networking is all about building relationships. Your new followers may not feel comfortable with you initially. That’s okay. Keep talking. And don’t just talk about yourself. If you see something online that may be of interest to your followers, pass it along. If your home business operates on a local level, chat up local events. Eventually one person will start engaging with you. When the others see that, they will likely follow suit.
Be You! – Customers like to know there is a real person behind the business. We like to buy from real people. Don’t be afraid to share your fun side.
But, Be Professional – Your potential customers want to know you, but they don’t want to know too much. Keep the negativity and passive-aggressive status updates offline. No one wants to work with someone that appears unstable.
If you are not sure what you should be doing “socially,” follow a few similar businesses that are making a big impact online. Follow businesses that have a lot of engagement. Watch how they are marketing. Look for those little things that are separating them from the rest of the pack. These are things you can take back to your own profile and modify for marketing your home business.
What is your best tip for social marketing beginners?