Getting your home-based business online may seem like an insurmountable task. You may feel like you do not have the skills or budget to create an online landing space that will generate sales while you sleep. It is not that difficult! You can create a website in just a few easy steps and for very little money.
Step One: Buy a Domain and Hosting
This will likely be your only expense when setting up your home business website. Though you could go the free route, this small investment can make a big impact in branding and building trust. And it is just a small investment. You can buy a domain for under $15. Your marketing and referral process will be far easier with a personalized domain. Try to purchase the .com version of your name or business name, if available.
Your hosting plan can cost as little as $3.99 per month. My hosting recommendation is HostGator. They are a reputable company and they have both a Site Builder and one-click WordPress installation available. Get your first month of Web Hosting for only 1 Penny. I would recommend going the WordPress route as this will allow for easy expansion and functionality down the road that may not be available with Site Builder.
Step Two: Website Content
Now that your website is up and running, it is time to get busy. When setting up your freelance website, there are few key pages you must include:
Home – You have two choices with your home page. If your site will have an active blog, you may opt to have your home page showcase your recent blog posts. If blogging will not be a big part of your marketing plan, you can use your home page to introduce your business to visitors.
About – People buy from those they trust and feel some form of connection. Use your About page to make that connection. Let your personality come through. Don’t just list your qualifications, tell your story. These are things potential clients want to know.
Services and Rates – Use your Services page to not only list your “menu” but also to make your target market clear. State your area of expertise and the type of client you can help. A focused, expert service provider can ask a far higher rate than a “jack of all trades, master of none.”
To include rates or not include rates is always a highly debated topic. Many service providers like to keep their rates private, other service providers like to give them upfront to prevent wasting time on “freebie/cheapie seekers.” You will have to determine what works best for your business.
Contact –Your potential client needs a way to contact you.
Step Three: List Building
Get your email list started on Day One. Even if you do not intend to send out regular correspondence, start collecting email addresses from visitors. When your business has openings for new clients, one little email can fill it quickly. This tiny proactive step can save a lot of marketing time and money down the road. Make an opt-in box available. My preferred email marketing service provider is AWeber. You can get started for only $1.
Step Four: Proofread
Step away from your new website. Get some sleep. Come back in the morning and proofread. Do not try to edit while you write. Give your eyes and brain a rest before looking for errors.
Getting your home business online is not nearly as intimidating as it initially seems. You can get your new website up and running in very little time. The sense of accomplishment and excitement that comes with a newly completed website will carry over into your initial marketing effort as well.
What home business website tips would you add?
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