Though I have been blogging since 2007, it wasn’t until I started my beauty blog in 2013 that working with brands became a big part of my monetization and content strategy. For a very long time however, almost all of those partnerships were initiated by the brand. There were a lot of other companies I wanted to work with and a lot of other collaborations I was interested in, but I didn’t know how to approach them.
When Shannon Acheson released Bloggers & Brands earlier this year, I was immediately intrigued. The eBook was quickly added to my review list and I’m happy to share that review with you today.
Who is Bloggers & Brands written for?
This eBook is written for those with existing blogs and social networks. Those are the prerequisites for working with brands after all. This book is not going to cover setting up a blog, creating content or social networking. The content is focused on one topic – finding sponsors.
This book is for those who are just getting started reaching out to brands or haven’t yet mastered the pitching process. This isn’t a list of sponsored post or review communities either. This eBook focuses on reaching out to those brands you want to work with. Over the years, this is a process I have had a lot of success with. These are the brands you already love and can truly influence your audience to try. And that’s what brands are looking for!
What will I find inside?
There are over 100 pages of great content within this eBook. Some of the topics covered:
- Do you really even want to work with brands?
- What are brands looking for in a blogger?
- How do you choose which brands to approach?
- In what ways can you work with a brand?
- What things do you need to have ready before sending an email?
- Who do you address your pitch to?
- Negotiations and contracts
- The campaign is over, now what?
Shannon includes a lot of examples of campaigns she has pitched and completed. There are some really good ideas in here beyond the straight review.
WORKSHEETS! Hooray for worksheets. There are several at the end of this eBook to get you brainstorming who you want to work with and how.
What were my biggest concerns and were they addressed?
Here’s the deal: I have worked with dozens of brands over the years. For the first half of my blogging career the vast majority of those were one-off promotions that I was approached for, not the other way around. One of my biggest holdups is that I didn’t know what to offer. There are so many bloggers out there looking strictly for free product. I wanted more than that, you probably do too. But what can I offer to make myself stand out – and above – the freebie seekers? What I learned in this eBook I have used to pitch brands for the past three years (this post was updated in 2017).
And one of the biggest questions on the planet:
Am I big enough? There are so many bloggers out there handing out advice with the disclaimer, “I get a million page views per month.” I don’t get a million pageviews per month. You probably don’t either. The good news is Shannon has asked this question to big brands – how many visitors does a blogger need to be considered for a partnership – and the answer may surprise you. It sure did me!
What am I going to say? And who am I going to say it to? This was covered in depth and samples were provided.
Would I recommend Bloggers & Brands to a friend?
Absolutely. I picked up quite a few tips and ideas from reading this eBook. I highly recommend taking your time. I read a chapter or section and then filled out the worksheet or completed the task that had been discussed. There is no point learning something if you are not going to put it into action!
One great additional purchase to compliment Bloggers & Brands is the Closing Strong course from Businesse. This course goes a step or two further into wowing a client with reporting once a campaign is done. And this is something you should do. Many of the sponsored campaigns I work on today are repeat customers. Who doesn’t love that?