When it comes to making money from home, freelance writing is one of those opportunities that can’t be beat. You don’t have to have any formal degrees or specialized training. All you need is some know-how and the willingness to market yourself.
Once you get started, there are a few things you can do to make yourself even more appealing to clients. Here are just a few ways to make yourself stand out from the competition and start getting more freelance writing jobs:
1. Create long-form content
Long-form content is writing that goes long — think 1000 words at a minimum. The longer you’re willing to go, the more opportunities you’ll find as a writer. If many of your clients hire you to write blog posts, for example, you have a great opportunity to move into long-form content. Search engines lately have been geared to reward longer blog posts with better search results, because these posts tend to dive deeper, be better researched, and offer a lot more value than the 300- and 500-word posts do.
Take twenty minutes one day and do a little bit of research about the benefits of longer blog posts. Once you have a good sense of the benefits, start offering those long-form blog posts to your clients. You’ll get paid more because the projects are bigger, and you’ll be doing your clients a real service, too.
Other types of long-form content tend to fall under copywriting. They can be anything from a formal white paper (which is essentially a report on something), to an in-depth guide, to books and e-books. By offering these additional services, you’ll be able to do more work for your existing clients and start attracting a whole new type of client.
2. Offer Alternative Forms of Content
When you’re working as a freelance writer, the majority of what you’ll be doing is writing. But if you shift your mindset to think of yourself as a content producer, you’ll have a few more doors open to you. Think about other types of content that you can offer, either paired with your writing assignments or independently.
Videos are an interesting type of content you can offer. Whether the video is of you talking about a topic, or it’s a more “produced” video with animation or something else, being able to offer this service means you’ll be an even more valuable freelancer to your clients.
If you want to keep things page-oriented, though, you still have plenty of options. Infographics are wildly popular right now, especially with visually based social sharing sites like Pinterest and Facebook. Use your writing skills to map out the content and then turn to a simple program like Canva to create your infographics.
Printables are another great service you can add to your freelance writing services. Offer them as content upgrades for the writing assignments you do, or market yourself as someone who produces printables for other bloggers and businesses. You’ll need to have a sense of good design and the ability to create PDFs, but neither of those things should stop you from being able to start making printables if it’s what you want to do.
3. Do More Than Your Competitors
As a freelance writer, you can write your assignments and call it done. But if you really want to go above and beyond, and become truly valuable to your clients, you can do more than that. Try offering to format and upload your posts into the client’s site, complete with links. Think about offering to source images for the post in addition to the content, too, and then upload those images to get your assignment 100% ready to go.
Another way you can offer more is to create pinnable images that go along with your post. If your client’s marketing strategy includes Pinterest, this can be an incredibly valuable thing you can do for your clients, and you’ll definitely be going above and beyond what the typical freelancer does.
Always be thinking about what content upgrades might pair nicely with what you’re writing. Maybe a checklist, spreadsheet, or worksheet will go great with your assignment, and it wouldn’t take long for you to put them together. By offering these additional materials with your posts, you’ll set yourself apart from your writing peers and develop all kinds of client loyalty, which translates into more work and more money for you.
Don’t Stop There!
When your goal is to be more appealing as a freelance writer, keep looking for ways to make your clients’ lives easier. What little extras can you do that will endear you to them? Ask for feedback
Also, don’t forget to ask for referrals. The best thing you can do for your writing business is to make a good impression with your clients and then ask them if they know of anyone else looking for a writer.
The more feedback you get from clients, the better your sense will be of what your clients need and want from their freelancers. You can take that knowledge and turn it into a great career for yourself.