In the past year and a half since the Work at Home Wife was born, I think I have participated in blog tribes at least five times. Each has been a learning experience in showing me why so many of them fail. The latest attempt I bowed out of after only four days. If your blog tribes haven’t been living up to your expectations, this may be the main reason why:
The Hodgepodge Blog Tribe
1. A lot of blog tribes are started with the impression that it doesn’t matter who is promoting your work as long as someone is. I haven’t found that to be the case. My last venture not only did not boost my traffic, it dropped the traffic through the floor almost immediately from a few of the social networking avenues I usually have much success with. After the panic subsided, it wasn’t too surprising looking back. I usually share rather targeted information. In some social media avenues, the more your shares get shared, the better your “social standing” within the network. You have a good reputation, so they put your recommendations in front of more people. With the hodgepodge tribe, you are no longer sharing targeted information, you may be sharing everything under sun; fashion, self-improvement, home business, weight loss, etc. Your shares are no longer being shared by your personal network as much as they previously were. You may find yourself getting bumped down the internal ladder.
2. Not only is the social networking algorithm wondering what is going on, your own followers probably are, too. They are following you because they are interested in the niche you are blogging about. They want information on the latest fashion trends, not existentialism chatter. They couldn’t care less. Now, you may be losing your authority with your own followers.
3. On the other side of the fence, the followers of those within your tribe likely don’t care about your blog’s topic, either. They want that existentialism chatter. They don’t care about the latest home business trends. They are not popping over to your blog anyway.
4. Not to mention, you likely don’t care about half of the topics you are having to comment on and share daily. That becomes a headache quickly. You have little interest in what your tribe members are talking about, they feel the same way about your blog. Pretty soon you find yourself with those “great post” comments that we all despise.
As you can see, there is a lot of wasted time and effort with the hodgepodge blog tribe. So, now what?
Start your own. That’s exactly what I did. I knew what I wanted. I knew the kind of bloggers I wanted to promote and that I wanted promoting my work. Remember, I don’t fall for that fear-mongering competition mindset. That is total junk, and it will only hold you back. Collaboration is where it is at. Things are going great, and I think my fellow blog tribe members would agree. We are not only sharing each others’ work, we are also sharing our personal experiences with what is working and what isn’t. Every niche is different, and those within similar niches can give you this valuable industry-specific insight.
How Do I Start My Own Blog Tribe?
If you have not already been forming relationships with fellow bloggers within your niche, now is a great time to start. Get to know them. Get to know their readers. Chat with them outside of their blogs. When you are feeling comfortable that they are producing content you can stand behind, then ask if they are interested in this little joint venture project. Let them know exactly what you are hoping to accomplish, how it could benefit them, what your blog tribe promoting will involve, etc. and keep it small. You likely don’t have the time or energy to comment on and promote 27 blog posts each day. Start with a couple of bloggers and see how things go.
There is power in social networking, and there is power in numbers. But, only when it is targeted. The biggest blog tribe returns are going to come from staying within your own market.
Have you been a member of a blog tribe? What was your experience?