Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
gives real-life examples of small businesses that are standing out from the competition through the use of images and creativity. As an online business owner and blogger, I know the importance of this. There are thousands, if not millions, of us vying for the same target market. Making your potential customer stop and take notice of your individual business can be tough.
This book is focuses around giving you examples of who is doing what to set themselves apart and why it works. You will find both online and offline marketing techniques within these pages.
Things I Didn’t Like:
I’m going to flip my review around this time and focus on those things I found as potential issues within the pages before moving on to what I loved.
Every example comes with images to support it in Visual Marketing. Several of the explanations refer to the “colors” or “contrast” being used by the small business – the pictures are all black and white. I understand this likely would have been a huge expense to the authors. However, I did find myself heading to my computer to visit the business websites to get the total feel for what they are doing. This isn’t a deal breaker, but do note that if you are a person that needs to “fully digest” everything you read you may need a little computer time in addition to the book.
Next up there were a few examples given that I thought, “This just isn’t an option for most solopreneurs.” But, I have been wrong before. I was wrong this time. There was one example in particular that I thought “we” probably wouldn’t be able to incorporate. One of my savvy blogger friends launched this interactive tool yesterday. She is rather tech savvy, however. Do know there are a few things in here that are phenomenal ideas, but they will require technical skills or a budget to make them work. Many, however, you could likely start working on today.
Things I Loved:
Even though the images are black and white, I appreciated them. This book wouldn’t work without them.
Some of the creativity in here is off the charts! Like The Referral Engine: Teaching Your Business to Market Itself, the real-life examples here are key. There are so many tiny little details that you can use to set yourself apart. This can not only get you that first conversion, it can keep those customers returning and it gets them talking about your business to others. Word of mouth marketing is so important. These ideas will get people talking – to everyone.
My favorite sections of this book were the offline marketing sections. I have not done offline marketing for my business since I first started in 2007. I have never done it for my blogs, but I have been strongly considering my options lately. There is one thing in particular mentioned in Visual Marketing that I can’t stop thinking about. The page is earmarked, and I find myself opening to it several times per day. I am SO using this idea. If this would have been an eBook, I would have purchased through their affiliate link right then and there. Once I get this one out there, there are a few others I want to take a stab at.
I absolutely love marketing books. There is nothing more inspiring than seeing a small business make a big impact. Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
was more than inspiring. There are so many takeaways within this book than we can all implement – solopreneur, small business or blogger.
This is a sponsored review. The opinions expressed herein are my own.