When I asked for reader input a few weeks back, many of you requested more specific, actionable information on marketing your home business or blog. Many asked specifically about social marketing. I have contacted a few people I consider experts or especially savvy to contribute guest articles on a few platforms, others I will be covering myself.
This week we are talking about using Pinterest for blog traffic. While many bloggers stress heavily over this platform and/or think there is no benefit to them, I have become a believer. And with such a small investment of time and energy required, what do you have to lose?
Why I Like Pinterest
Commercial Interest – We make a lot of buying decisions via Pinterest. I have one little product comparison Pin that has generated over $2,000 in sales in four months. I was in it for the traffic and ended up with a gold mine. Don’t underestimate the buyers over there.
Low Maintenance – Pinterest is one of the few social networking platforms where you can experience big results with little effort. It’s not necessarily a place for heavy conversation. We Pin and go.
Long-Term Virality – On most social platforms, if content is going to go viral it is going to happen within the first week, and during that first week is when the majority of traffic will be felt. I haven’t found that to be the case on Pinterest. I have one Pin in particular that was slow to be picked up but has experienced several repeat bumps over time. And it has not fallen off in about four months.
One Account Will Do – I have only one Pinterest account. I do not a separate account for personal and business. I do not feel it is necessary with this social platform. As people are able to follow and unfollow individual boards, why make it more time-consuming and stressful? Use it instead as an opportunity to establish your personal brand, the whole, multi-faceted you!
Making an Impact on Pinterest
High-Quality Photos – Images will make or break your Pinterest efforts. If you are taking your own photos, brush up on a few tutorials (you’ll find plenty on Pinterest). If you are using stock photos, my favorite site is social marketing.
Fill in the Blanks – When we want to share something with our communities we don’t necessarily want to take the time to write our own description. If we don’t have the time, we may simply click away and not share it. Fill in that Title and/or Alt Text information when uploading images to your blog. No one is clicking through something titled “Image001.” You can even use this as an opportunity to add hashtags and your website URL. (Bonus: This is also good for SEO.)
Pique Curiosity – While pretty images may get rePinned indefinitely, that doesn’t mean they are driving traffic to the original source in all cases. Recipes, how-to and informational articles get interested parties clicking back to your website far more than inspirational quotes.
Track Your Results – In addition to tracking incoming traffic, pageviews and bounce rate of those referred to your site with Google Analytics, you can also get a little more information on how your Pins – and you – are performing on Pinterest with tools like Boardbooster.
Get Help – Since I joined Ahalogy my Pinterest following has grown by leaps and bounds. And my incoming Pinterest traffic has increased substantially as well. There is a waitlist. But, that shouldn’t prevent you from going out and starting your own “Pinning Circle” of those in your online community. Pin each other’s work to extend that reach.
Timing is Crucial – I used to be a “Weekday Pinner.” Not too surprisingly, daytime hours are not when the majority of the people are on Pinterest. Weekends and evenings are when traffic peaks. Push your Pins during these times or use a scheduler (another thing Ahalogy provides).
Take Advantage of Seasonal Trends – We search Pinterest for so many things these days. For some, more than we hit up Google. When it comes to things like holiday gifts, party planning, health & wellness and recipes, we are likely hitting Pinterest first. This is a great opportunity to grow your following and traffic by providing relevant boards and pins for trending topics.
Use Keywords – Pinterest has been ranking highly in search engine results the over a year. Take advantage of that by using keywords when Pinning whenever possible.
Have Fun – There are so many people stressing about “how can I market my business with Pinterest?” As with any social platform, you can’t force results. And there is a breaking point with any marketing plan when you go from learning and testing and growing to pushing yourself over a cliff. Be yourself. Pin things that are of interest on a personal level. Don’t make it all about your business. And don’t make it all about you. You do not have to worry about flooding a follower’s news feed with Pinterest (unless you are pinning 100 enchilada recipes in a row of course). As long as you are Pinning a variety of topics from a number of sources, Pin all you want.
Always forgetting to Pin? Check out BoardBooster. It allows you to schedule Pins while publishing your post!