I told you last week that sending newsletters has long been my online nemesis. I’m forcing myself to overcome that as we speak. Luckily however, I have been collecting subscribers since shortly after building my first website. If you are currently unsure as to why you need to build email lists for your online properties, here are my top six reasons for getting started today.
Google is Fickle. If you rely heavily on search traffic, it will not take long to find out this traffic source is fluid. One day, you are at the top of the pile. The next day, someone has taken your place. With a list of ready listeners, you can rest assured that someone is going to be showing up regardless.
Email is Great for Relationships. We likely all have a sector of shy readers. They may not feel comfortable commenting publicly, but they may feel more at ease giving you feedback privately. Email lists are two-way streets, and they are easy to respond to.
Social Media Can’t Compare. Less than 10% of your Facebook Likes are seeing your status updates. The great thing about email – if they don’t have time to read it now, it isn’t going anywhere. It will wait in the inbox until someone takes action.
Expand Your Reach. One great feature of newsletter services today is the integration with social media. Your latest newsletter may be sent through your social profiles automatically giving another set of followers the opportunity to see it. Your newsletter may also include social sharing buttons allowing your subscribers to share your news with their friends and followers.
Revenue on Demand. If you are in a pinch for some extra cash or looking for replacement clients, your email list can be a lifesaver. You can hold a quick “fire sale” or let your subscribers know your business has an opening and ask for referrals. You can also notify your list members of short-term sales from others that may be of interest.
You Own It. Facebook owns your Page. Twitter owns your profile. Your RSS feed may be under the control of another entity. If you are paying for an email newsletter service, you own your list. (Please be aware that if you are using a free newsletter service like Mailchimp, they retain control of your list. You can get started with AWeber for $1.)
Join my newsletter subscribers! You will not only receive free updates by email and subscriber-only content, you also get instant access to my Ultimate Work at Home Business Plan.