Blog post titles are often an afterthought. You spent time researching keywords. You spent time researching your topic. You spent time writing your post. Now, you are ready to hit Publish and move on to the next task. It is easy to simply throw something up there and move along. Surely your regular readers will have an inkling as to the type of content you provide so they will click through, but that may be the lifespan of your post if you don’t spend a few extra seconds crafting a good title. Use these tips for writing post titles that get readers clicking through long after today.
It’s a numbers game. People love numbered lists. Maybe they simply want to double-check that you delivered on your promise of six tips. Whatever it is, it works.
- Example: 6 Tips for Conquering Insomnia
Remember the 5 Ws (and that poor H). Try starting your titles with Who, What, When, Where, Why or How. You may ask a question or just make a statement. Either way, chances are good you may see an increase in your click through rate. Make sure you are answering the question.
- Example: Why You Need to Change Hosting Companies Now
Use adjectives. Words like best, worst, top and awesome get us intrigued.
- Example: Top 5 Summer Vacation Spots
Title length should be not too long, not too short, but just right. Give your readers an introduction. If your title is “Hostgator” I am going to be a little confused as to what’s next. Are you sending me to the Hostgator site? Are reviewing Hostgator’s service? Is there some important news that I need to know? Let me know where I’m going and what to expect. This is especially the case on Twitter where previews are not available.
- Before: Hostgator
- After: Top 10 Reasons to Make Hostgator Your Host
When all else fails, use a template. Simply fill in the blanks of a proven formula and you are well on your way to a better blog post title.
- Example: Amazing [items] Under [low cost]
We have become a little dependent on post previews and our personal connections carrying the weight of titles. They are not always available however. Putting a little extra effort into the title of your blog posts can greatly increase your click through rate and keep those posts active long-term.