Your success as a social media manager has a lot to do with the tools you implement to help perform your job. Do everything manually and either you or your client is losing money.
Here are a few of my recommended tools for new social media managers are we go into 2016. They may not all be free, but they are affordable and highly effective.
Establishing yourself or a client as an authority figure is more than just broadcasting content you have created. It’s also about sharing highly resourceful pages from others and discussing the hot topics that matter to them.
BuzzSumo can do a lot for social media managers. You can see what’s trending, what’s most shared on a particular site or in a particular niche. With a free plan you can only view the top 10 results. With a paid plan, the results are unlimited and you will also be able to see the influencers sharing and backlinking to those popular pieces, set up alerts and more.
I love Crowdfire for building a following on Twitter and Instagram. You can see which people you follow that haven’t yet followed you back. You can see your new followers. You can search and follow keywords and hashtags to help locate influencers. You can also copy the followers of your competitors.
With a free account you can connect one Twitter and Instagram account and make 50 connections per day.
This is a great tool for identifying the best hashtags to use on Twitter. The site identifies Hot Now, Long-Life, Overused and Underused tags. You can also see the average tweets and retweets per hour and the potential number of views per hour for each hashtag.
This one will try to get you to sign up for a $10+ monthly plan but I find the free search works well for occasional research.
Almost every content plan right now needs to include Pinterest. Those that don’t are usually because the person in charge feels overwhelmed and unsatisfied with the results. A few little tweaks can change that.
BoardBooster is my favorite Pinterest scheduling tool of the moment. It’s inexpensive yet powerful. Get those Pins sent out at the most effective times of day. Keep your client’s most popular content in a loop, being constantly fed out to the best performing Boards. Use their reporting to get valuable insights into what’s working and what’s not.
This is one of the most underutilized free tools out there. Set up Alerts to monitor your client’s name to ward off customer service issues and reward and recognize advocates. Set up Alerts to monitor their industry for trending topics to share on social media and create content of their own.
There are a few great photo editing tools available today. BeFunky is my current favorite. It not only has templates available for creating social media images, it also links up to Pixabay if you are in need to free public use photos.
A free account is available or unlock additional features for just $24.95 per year. That’s right, per year.
I have been using Sprout Social for many, many months and it has been one of the best investments I have made for my business thus far. I can easily add content to my social media sharing calendar from across the web. I can see what content is resonating with my followers and what time of day sharing is getting the most interaction. In one Smart Inbox I can see all of the comments, messages, new followers and more from across all of my connected social media profiles. I can also respond to these things and follow back without ever having to leave Sprout Social.
The features are many with Sprout Social and it is perfect for both teams and individuals alike. It’s not a free tool, but it’s a heavy-hitter that saves a lot of time and potential customer service issues.
Want to learn more about becoming a social media manager? I highly recommend the following courses: