It’s hard to write an article that flows well, incorporates useful information, and persuades readers to buy whatever you’re selling them. In the case of product review articles, you’re usually pre-selling them so a website like Amazon or another affiliate site can do the actual selling.
Before you even start writing, remember that your job isn’t to sell and hype up the product, or you look like a shady snake oil salesman. Your job is to write an honest, unbiased product review, which may mean skipping the poor-quality products, but will result in a much more believable article.
1. Structure it properly.
You should have an introduction, which introduces the problem or dilemma this product fixes. In the case of a blender, you could talk about how smoothies are a great breakfast, but it’s too time-consuming to make them in most blenders and blenders never handle ice well. This can segue naturally into your introduction of the product, how you found it (some first-person in this section is fine to use if it fits your style), and how it compares to other products.
In the body of the article, you’ll want sections talking about the product’s features, any technical specifications or age guidelines (such as electronics and toys respectively might have), and so on. Near the end, address potential problems and highlights of the product based on consumer reviews, and if problems come up, try to counter them. For example, if some customers say that this blender doesn’t work well on ice and others mention the same problem and say they fixed it by blending only for a second or two at a time until the ice is crushed, mention this solution.
2. Use all the information you have.
Don’t just look on the manufacturer’s website for information on the product you’re reviewing. Look up reviews, user tests, photos, the details of what exactly is included, information on how easy it is to get service under the warranty, and so on. Consumer reviews are particularly useful when you’re reviewing a product you don’t own.
If there are a lot of negative reviews on a product, don’t write a product review article unless you’re comfortable with glossing over these reviews. It’s generally better to mention these faults and instead guide your reader to another chosen product to which you would then provide a link.
3: Don’t oversell it.
Hyped-up language rarely works in sales, so declaring that the blender you’re reviewing is awesome and will revolutionize your life will sound fake, even if it’s true. Instead, approach it from a rational point of view and mention that it will shorten the time involved in meal preparation, provide you with more opportunities to cook with ingredients you can’t otherwise use, and give you a way to make quick breakfasts and suppers.
This strategy is sometimes called soft-selling, and it works well because people don’t tend to trust “hard-selling” writers who hype up products too much. Most consumers have been burned by smooth-talking salesmen before, and will be more likely to trust someone who tells the truth even when a product isn’t perfect.
These three secrets will help you write a product review article that converts well, gives great information, and doesn’t try to sell the product before the customer is ready to buy it.