There is a huge demand for qualified Social Media Managers today. Every business is looking to expand their reach, brand recognition and acquire new leads through online platforms such as Facebook, Twitter, Pinterest, LinkedIn, and Instagram. And, this is a good-paying freelance gig. Glassdoor reports the national average salary for SMMs as $51,000.
Despite the client demand and willingness to work, it can be hard to find trustworthy, up-to-date online courses on the subject. Here are a few of my recommendations for getting the social media training you need to succeed as a freelancer in this industry.
In How to Create a Freakin’ Fabulous Social Media Strategy, Alexis not only shares tons of practical tips and advice she also provides a sample strategy and checklist you can put into effect for your clients. She also covers things like giveaways, chats, hashtags and in-person events. This is an affordable option for getting down to the “nuts and bolts” of what you need to know to bring results to the table for your clients.
Hootsuite provides some very basic training at no charge. These are just the fundamentals for those new to social media. If you are looking for something more advanced or are interested in becoming a certified Hootsuite admin or social media manager, you can enroll in one of three course options for as little as $21 per month.
This course isn’t specific to social media, but I feel it’s important for every entrepreneur and online marketer. And, it’s free. This course will teach you about SEO, landing pages, conversion reporting and more. This is all important information that will help grow you and your clients’ businesses.
Tina Forsyth’s Online Business Manager Certification
Tina Forsyth is a well-known name in the virtual assistant world. She is perhaps best known among VAs for her immensely successful Online Business Manager certification course. In addition to her main certification offering, Tina also offers more specialized training from time to time. Right now, you can get in on her Social Media PR Management & Strategy training which covers not only social media strategy but also SEO and PR. This trio will make you a powerhouse when it comes to marketing a client’s business and getting them exposure.
Social Media Manager Pro
This is a highly regarded “end to end” training course from expert Kate Buck. The course covers everything from setting up your freelance website to developing service packages to contracts to finding and servicing clients. Social Media Manager Pro comes with a 30-day money back guarantee, as do most of the recommendations on this list.
Social Media Manager School
Andrea co-authored Facebook Marketing All-in-One for Dummies. You may also know her as “Grandma Mary.” Andrea was the Community Manager at Social Media Examiner for a couple of years and went on to co-found Social Media Manager School. This is an awesome course with one-on-one training, but it’s only open a few times per year. The next class begins in April 2016, you can sign up for notifications –and get a few cool freebies – here.