Track Social Media Conversions in Google Analytics

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© arrow – Fotolia.com

We are going to be talking about some specific marketing avenues in the upcoming weeks. In order to track what works and what doesn’t for your specific website or blog, it’s a good time to set up some Goals in Google Analytics so we can start calculating our social media ROI in the upcoming weeks. This isn’t nearly as difficult as it sounds. You simply need a Google Analytics account and a specific page or event on your site that you would like to track.

There are a number of social media conversions you can track in Google Analytics:

  • When a visitor subscribes to your email list
  • When a visitor makes a purchase from your site
  • When a visitor downloads your free report
  • When a visitor visits your contact page (may be especially useful to service providers)
  • Time on Site
  • Pages Per Visit

You can also track specific outbound and internal clicks, these are called Events, but let’s start with the basics.

 

Setting Up Google Analytics for Tracking Social Media Conversions

Google Analytics thankfully knows that calculating social media ROI is important these days and they make the process relatively painless.  For activities such as Time on Site and Pages/Visit, you can set Goals in Analytics without any outside information. If you would like to measure downloads, purchases or opt-ins, you will need the URL associated with the completion of those activities. This may be a download page or a Thank You page you have created for new subscribers or purchases.

Once you know what you want to track:

  • Log into Google Analytics
  • Click Admin on the top right
  • Choose the site for which you want to create a Goal
  • Click Goals
  • Click + Goal
  • Name your goal (Ex. Subscribe to Email)
  • Click Active
  • Choose URL Destination, Time Duration, Page/Visit or Event depending on the type of activity you are tracking. I am setting up a Goal for tracking email subscribers. Therefore, I chose URL Destination and entered the page slug (the last part of your page’s URL yourdomain.com/slug).
  • You can also set a monetary value to your Goal. If your Goal is the purchase of a $9 eBook, you could put $9 under Goal Value.
  • Save

goals in analytics

Where Can I See My Social Media Conversions?

After your Goals have been set, you will want to check them on a regular basis. In the below video, you will see how to view your Goal Completions and the number of those completions that came from social media.

 

Thankfully, tracking these social media conversions is far easier than it used to be. And there is no excuse for not doing it. So that is your weekly task. Create a Goal in Google Analytics. We will track our conversions in the upcoming marketing activities.

Are you currently tracking Goals and social media conversions in Google Analytics? Are you using a different method?

Comments

  1. says

    Thanks for this! This is just what I need to get me motivated to do something about setting up goals in my Google analytics account, which for someone reason, I have been slow about doing!

  2. says

    This was very helpful and I promise you that I could probably spend a week of just continue to learn more of what google analytics can do! This is very powerful and helpful to really get down to start tracking your success. And the steps make it so simple to follow!

  3. says

    This is wonderful information. I’ve been really figuring out how to track conversions with Google Analytics and it seemed quite confusing. Now, I guess I understand a lot better.

  4. says

    Angie,

    Thank you x 100000!! I have never looked at goals and conversions and all that because it seemed so difficult but you showed me it isn’t.

    I need to share this with people who think the same thing as I did!

    ~Allie

  5. says

    This is awesome! I never realized that was there, now I’m wondering about other things. How do you determine what your goal should be for your blog?

    • says

      My top goal is always going to be building my list, Carli. It is a direct line of communication with my followers that can’t be influenced by outside forces. If you have a paid product that you are selling on your own platform, such as an ebook or course, that is definitely something I would set a goal for as well.

  6. says

    Thanks I have yet to set up goals, this tutorial makes it look easy. I think I will give it a try. Thanks for sharing this informative “how-to”. I just love Google analytics.

  7. Jane Dabel says

    Thanks for explaining this! I didn’t realize that Google Analytics provided all of that information on social media.

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