Many people may soon be waking up to a lot fewer Facebook Likes. That’s a good thing! The less “ghosts” following you, the greater your reach and engagement percentages. And that’s what matters, not some vanity number.
Now that you are starting with a clean plate on Facebook, it’s time to optimize it. And let’s get those other profiles into the mix too. Here are some of my favorite tools for increasing social media reach and engagement.
BoardBooster – When it comes to getting more Pinterest traffic, I love this scheduler. You can set up new posts to be dropped out to specific boards over a period of time. You can put your best boards on a loop so they are continually being updated. You can schedule your best Pins to be posted on the best Group boards at the best times. And BoardBooster will let you know the average Repins and Likes per board so you know where to focus your time.
Pingroupie – Need to join a few great group boards? Look no further than this tool. Pingroupie will allow you to search for Group boards by keywords and you can see at a glance how many contributors, followers, Pins, and Repins are on each board. Stick with the most active in your industry. Some Group boards are open to contributors and some aren’t. Some will list the best way to get added in the board description, others you will need to contact the owner directly.
RiteTag – So Twitter traffic pretty much stinks for me. But, I have been able to substantially increase my reach with the use of popular hashtags. RiteTag will let you know the good, bad and best hashtags to use related to your hashtag search. The site will prompt you to pay, but you should be fine with the free account as long as you are just looking for search and not analytics. They also have a new “best of’ search for you to discover even more related tags.
Swayy – This is a great place to get content to share on your social media profiles. Add in your keywords and Swayy will provide you with the trending links in those industries. Facebook for one gives more leverage to those links already receiving a lot of engagement. You may find your reach is far better when sharing only those things with a proven track record. It’s one reason I rarely put up my own posts on Facebook until they have gained a little street cred on their own.
Social Sprout – This is my new favorite tool for social scheduling. It isn’t free, but it has been well worth the cost when compared to hiring someone to manage my Pages for me. I can easily schedule Facebook, Twitter, LinkedIn and Google+ updates for days or weeks out. I can drag and drop updates as needed. I also get in-depth reporting on both Page and Post levels to see what type of content is and isn’t working for my audience. Social Sprout will also help me find influencers to connect with.
The “Sniff” Test
I love this test for making sure your content is worth sharing:
- Does it invoke emotion?
- It is relevant?
- Is it useful?
- Is it timely?
- Who cares?
If it doesn’t pass the sniff test it’s probably not going to help your reach or engagement.