Some bloggers write primarily as a hobby; whether or not they make money from their blog doesn’t make too much of a difference. Other bloggers, however, write seriously in hopes of making an income or reliable supplemental pocket money. For these bloggers, being able to count on a certain amount of money each month through their blogs is important. Here are a few ways you can make a steady income by blogging. Bear in mind that how much profit you make from your site each month will depend largely on how much time you invest in your blog, how many different ways you monetize your blogging, and how large of an audience your site reaches.
Guest posting for other sites might not jump out as an effective way of monetizing your blogging, but in the long run, you can develop a steady stream of income by guest posting. Many blogs pay for guest posts. If you agree to regularly guest post each month for a blog that pays you to be a contributor, you could make anywhere from $50-$100 for the guest posts you write, depending on the blog. It might not be much, but it’s something you can rely on.
Additionally, guest posting is a great way of getting your name as a writer out there and driving traffic back to your blog, which increases the income you make through affiliate advertising and pay-per-click advertising. Most blogs will include a link back to your blog, along with a short bio about you as a writer. This encourages readers who enjoy your posts to go visit your blog. You can also usually include links within your guest posts to posts on your own blog – just double check with the blog owner to make sure this is allowed before doing so. Avoid turning a guest post into a series of links; make sure the post has enough information to stand alone, but include a few links that give interested readers more in depth information or resources related to the topic of the post.
A few sites that pay for guest posts:
- The Motley Fool
- The Krazy Coupon Lady
Many companies look for bloggers to write sponsored posts for brands or products. The company agrees to pay you a certain amount of money for you to write a post showcasing their brand or product. Bear in mind that most companies look for blogs that have a certain amount of monthly traffic when paying for a sponsored post. Becoming part of a blogging network can help connect you with different companies that are looking to pay for sponsored posts. If your blog has a clear niche and a regular flow of traffic, sponsored posts can become a source of steady income. Make sure you respect blogging etiquette by informing readers when a post in sponsored.
Find products, brands or even places that you think your audience might be interested in, and become an affiliate. This implies either placing an advertisement in your sidebar or including affiliate links within your content. Every time a reader clicks on the advertisement or link and makes a purchase or interaction clearly defined in the affiliate agreement, you receive either a percentage of the sale or a previously agreed upon amount.
Affiliate marketing isn’t easy, but it is one of my favorite ways to make money blogging. Last month alone, my affiliate income hit almost $10,000. If you are new to affiliate marketing, I recommend Affiliate Marketing for Bloggers.
Join an advertising network, and place a few advertisements in prominent locations on your blog. Common placements include banners above your posts, in your sidebar and beneath or between posts. The more people see the ads your advertising network places on your site, the more income you make. Some advertising networks pay a set amount per click; others pay a set amount per thousand views.
- AdThrive – the one I use
- The Blogger Network
Do you have something of your own to sell, like educational resources or e-books? Consider selling these on your blog. You decide your prices and what sales or promotions you offer. Depending on how much appeal your products have for your audience, product sales could become a primary form of income, or just add a little more to what you’re already making through other forms of monetization.
If you regularly provide a variety of resources, like printables or tutorials, instead of selling everything you create individually, you could set up a membership package. Blog readers would pay a one-time fee that provides them with access to all of your resources. The general public can continue reading your posts, but would not be able to download the products and materials you create. Turning memberships into a substantial form of income depends on having a significant flow of regular traffic to your site, and providing regular, high-quality resources that are useful for your readers.
Blogging doesn’t usually generate income right away. You need to spend time investing in your site, building your readership, and determining which forms of monetization will be most effective for you, based on your skills, the nature of your site, and the interest of your readers. Consider picking one or two monetization strategies to start with, and then gradually adding more after seeing how your readers respond and evaluating your options.