In our Internet Age it is easy for us to want to forget about local marketing and head straight to the online world. As a home-based jewelry business owner, offline marketing should not be overlooked. These personal relationships will often lead to repeat customers. If you are a veteran business owner, or just starting to look into how to start a how to start a jewelry business, here are some ideas for marketing locally.
Local Establishments
The below locations can potentially be optimized in a few ways; your items are on display and the customer is directed back to you for purchasing, the occasional on-location trunk show held by you, and/or your items are available for purchasing in the store on a daily basis.
Discuss fees with the establishment upfront. They may want a percentage of sales, a set daily or monthly fee, or they may not charge anything at all. For long-term relationships, such as your items are sold in the establishment and they receive a percentage of the sale, have a contract written up and signed by you and the store.
- Craft galleries
- Art galleries
- Yoga studios
- Gyms
- Nail salons
- Hair salons
- Bridal shops
- Gift shops
- Clothing stores
- Coffee shops
- Christmas stores
- Country Clubs
- Hospital gift stores
- Hotel lobbies
- Pet shops
- Museum stores
- Shoe stores
- Religious book stores
- College book stores
- New age stores
- Retirement homes
- Enlist family and friends to act as “jewelry reps” or affiliates
- Day Spas
Local Events
Take advantage of one-time or seasonal events. Many local events will be announced in the mailings of business networking groups and local chambers of commerce. Get on these lists.
- Charity Auctions
- Sidewalk Sales
- Art Exhibits
- Trade Shows
- Festivals and Bazaars
- Local Fashion Shows
You can always create your own event. If you do not have appropriate space readily available, consider renting a private room in a local restaurant, coffee shop, hotel or other establishment. Here you can hold solo events or co-host a day with other applicable small business owners. Seasonal dates and/or creative ideas to take advantage of with these self-hosted events:
- Prom and other high school dances
- Jewelry-making workshops
- Private jewelry-making birthday or bachelorette parties
- Bridal showcases (you can also offer one-of-a-kind items for bridal parties)
What is your favorite creative idea for marking your home-based jewelry business locally?
About Angie
Hey! I love the idea of jewelry business! It’s a cool way to spend time at home. If you are a fashion lover and has a talent in designing cool stuff like this, it could be the best way to earn money and at the same time having your hobby profitable.
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