Twitter is one of those tools in the online world that has great potential, but can cause a lot of confusion, apprehension and occasionally misuse. It is also one of those tools that requires a specific plan, or you may find yourself wasting very valuable time without much return. Here are some of favorite tips for how to use twitter effectively.
Setting Up Your Profile
Picture – Yes, use one. If you have one that you use frequently online, or perhaps a logo, use it for Twitter, too.
Bio – Twitter allows potential followers to search by keywords. Use those keywords that will match you with your future followers in your bio. Answer those important questions in your bio: Who are you? Why are you on Twitter? Why should someone follow you? “I love bacon!” isn’t going to cut it for a Twitter bio unless all you are tweeting about is bacon.
URL – This is one of my all time favorite Twitter Tips: Use your blog’s About Me page for your Twitter URL. We are human. We are curious and apprehensive about taking a stranger’s advice. When a follower, or potential follower, heads to your Twitter profile to investigate, they are usually asking a few questions: Who is this person? What makes them think they know what they are talking about? Why should I listen to them? You can’t fit that into 140 characters, let your About Me page do the talking. It beats landing on some random post that is currently on your homepage.
Follow Others – Social media is a two-way street. If you want followers, you need to start following. Twitter offers several ways to find people to follow, and that will hopefully follow you back. Click on Who to Follow. There are will find View Suggestions, Browse Interests and Find Friends. Use these tools to get yourself positioned in the right circles.
Be a Giver – You can only get by for so long tweeting your own content and nothing else before people are going to focus their time and energy elsewhere. Twitter tends to be a place for reciprocal promotion. If you want retweeted, start retweeting others. If someone you are following is chatting about something of interest, reply back. This has two-fold benefits. You are sharing more relevant content with your followers. You may be grabbing the attention of someone you are following. You never know what further networking opportunities await. Don’t miss out.
Don’t Tweet Nonstop – If you are clogging up your followers’ Twitter streams with 16 tweets in a row repeatedly, they are likely to stop following or move you to their “tweets too much” list of people they no longer watch. Be cognizant of what you are putting out there and how it impacts your followers.
Use a Dashboard – HootSuite has become my best Twitter friend. I can setup separate streams for my lists, hashtags I want to follow and mentions. You can also add in your Facebook profile and Pages. This is truly a time-saver. One stop shopping for your most important social networking.
Manage Your Time – It is fairly easy to get sucked into Twitter for an extended period of time, if you allow that to happen. Check in periodically throughout the day, and only stay for a set amount of time. Use Twitter’s List function to keep track of your most important, lucrative networks. Check for mentions, and respond. Retweet good content and queries for help, and thank your retweeting followers.
What are your favorite tips to use Twitter effectively?
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