While eBooks can go viral on their own, why leave it to chance? Marketing a Kindle eBook does not need to be stressful or expensive. And it is never too early or too late to promote.
Prelaunch List Building – If you are a blogger there is a good chance you already have a growing email list. If not, this is a great time to open an AWeber account and start collecting those email addresses. This will allow you to build anticipation, communicate your progress, and announce your eBook’s release to those interested. While pre-ordering may not be available, you can certainly pre-sell your audience.
Giveaways – One of the big perks of Kindle Direct Publishing is the giveaway. Amazon allows you to make your eBook available for downloading free of charge five days every 90-day period. This is a great opportunity to get a little free promotion and hopefully reviews when you first release your eBook. There are dozens of websites that announce free Kindle eBooks. I can even help you with those announcements.
Guest Blogging – I don’t know that every eBook is suitable for a virtual book tour, but if your ebook solves a problem you should not pass up this opportunity. Submit actionable guest posts to blogs in that niche. And this isn’t a limited time thing. Any time that you guest post on a relatable topic, link to your eBook in your author byline if allowed.
Sponsored Reviews – If you are a blogger you are likely already familiar with sponsored opportunities. Why not become the sponsor for once? If you already have an email list (or are building one during prelaunch) you can exchange a free copy of your eBook for a review by another blogger. If you do not currently have an email list or you would like to expand your reach beyond your own audience, sites like Business2Blogger offer an affordable option for connecting with review bloggers.
Blog About It – This may seem silly but there are so many people who are afraid to sell to their own audience. These are people who already trust you and love your content. There is absolutely no reason that they wouldn’t be interested in your eBook. Tell them about it!
Author Page – Once you publish your first Kindle eBook, you will be able to set up an author page on Amazon Author Central. This is a great opportunity for cross-promoting any future eBooks, you can include the RSS feed for your blog, link up your social profiles and more. Take advantage of this free publicity and feel free to link back to it in your email signatures, About Me blog page and more.
Social Media – This is another great place to build buzz for your new book. If you are in business to make money, you should always be culling and nurturing your following. Connie Brentford is a Twitter Master and has shared some tips with us in the past here. You can also join her Twitter for Authors mailing list.
What tips would you share for marketing a Kindle eBook?