How to Market a Kindle eBook

Marketing a Kindle eBook - http://theworkathomewife.comWhile eBooks can go viral on their own, why leave it to chance? Marketing a Kindle eBook does not need to be stressful or expensive. And it is never too early or too late to promote.

Prelaunch List Building – If you are a blogger there is a good chance you already have a growing email list. If not, this is a great time to open an AWeber account and start collecting those email addresses. This will allow you to build anticipation, communicate your progress, and announce your eBook’s release to those interested. While pre-ordering may not be available, you can certainly pre-sell your audience.

Giveaways – One of the big perks of Kindle Direct Publishing is the giveaway. Amazon allows you to make your eBook available for downloading free of charge five days every 90-day period. This is a great opportunity to get a little free promotion and hopefully reviews when you first release your eBook. There are dozens of websites that announce free Kindle eBooks. I can even help you with those announcements.

Guest Blogging – I don’t know that every eBook is suitable for a virtual book tour, but that doesn’t mean you can’t promote via guest blog posts. And this isn’t a limited time opportunity. Any time that you guest post on a relatable topic, link to your eBook in your author byline if allowed.

Sponsored Reviews – If you are a blogger you are likely already familiar with sponsored opportunities. Why not become the sponsor for once? If you already have an email list (or are building one during prelaunch) you can exchange a free copy of your eBook for a review by another blogger. If you do not currently have an email list or you would like to expand your reach beyond your own audience, sites like Business2Blogger offer an affordable option for connecting with review bloggers.

Blog About It – This may seem silly but there are so many people who are afraid to sell to their own audience. These are people who already trust you and love your content. There is absolutely no reason that they wouldn’t be interested in your eBook. Tell them about it!

Author Page – Once you publish your first Kindle eBook, you will be able to set up an author page on Amazon Author Central. This is a great opportunity for cross-promoting any future eBooks, you can include the RSS feed for your blog, link up your social profiles and more. Take advantage of this free publicity and feel free to link back to it in your email signatures, About Me blog page and more.

What tips would you share for marketing a Kindle eBook? 

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Comments

  1. Thanks for the tips Angie! Hopefully I’ll get mine finished by early summer. Definitely need to start doing some of these things.

  2. I wrote an article about how I publicized my ebook, you can read it here http://www.infobarrel.com/How_to_Creatively_Promote_Your_Kindle_Book_on_Amazon

  3. Yup – this is all good advice. I have a book in gestation. It’s taken a lot longer than I had anticipated, but when I get there, to the point where I’m happy that is, then I’ll need to survey the options available. Self-publishing will certainly be on the table.

    Appreciate you taking the time to post.

  4. My ebook definitely rose in sales and finally got some reviews when I started promoting it across social media, particularly Twitter. I try not to over promote there, because I don’t want to annoy my audience. I do my best to throw a promotion in, between several other helpful or interactive posts.

  5. I’ve just done a giveaway at Goodreads. 289 people entered and 103 people marked it as to be read. This is a paperback book, not a Kindle book, but it was definitely worth doing as the book got more exposure.

  6. Great info!I have written few e-books myself, however I wasn’t able to market it properly.Therefore, my hope of success came down crushing.I now have got few important tips from your post.Thank you for the great article.

  7. Rafa Lombardino says:

    Yes, I completely agree with the tip on blogging about the book. In my case, I’m not an author (yet!) but I translate other people’s work and it is also in my best interest to let my audience know more about what I’m translating. This way my authors are happy, their books sell more, and I have a portfolio full of happy clients ;-)

    So, what I actually do is comment on the translation process itself. Did I find something difficult to translate and how did I resolve the issue? How has my communication with the author/editor been? What did I enjoy most about translating a book? You get the idea.

    As a reader, I like reading posts about an author’s behind the scenes while working on a book to learn more about the challenges they’ve faces and the decisions they’ve made.

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