Imagine this scenario. You have a freelance website, a separate blog, a few social networking profiles, an Etsy shop and so on. If you are an online business owner, chances are good you may own several properties around the web. Not all will appeal to everyone, but you never want to miss an opportunity to introduce yourself to someone who may be interested in your products or services.
You have two choices when you are a multi-business or multi-blog owner. Your signature could like like this:
about.me is a free site that allows users to create an online profile that includes a bio, photo, multiple URLs and social profiles, and more. You can then add this URL to you email, forum and other online signatures so that you never again miss an opportunity to promote one of your sites. This hub is one-stop easy shopping for visitors.
When visitors come to my “hub” they will find an introduction along with links to where they can find me around the web. I no longer need to guess which site(s) would be of most interest to strangers. Every way I can help them, they will find in one place.
This option is also perfect for business cards. You never again need to worry about ordering new cards when you start a new blog, business or ecommerce site. Simply update your online profile and keep handing out those existing cards. about.me has even partnered with MOO.com to give users free business cards. Just pay the shipping.
An even better idea is to take this a step further and invest in an exact match domain for your name, and install a portfolio theme. With about.me, you are “renting” space that someone else owns. I may use it for forum signatures, emails and business cards, but I am not dropping it everywhere around the web. If you have your own domain, you can feel confident using it more frequently. Unfortunately, if you have a common name like I do, you may find your name at a premium price. The .com for my name is currently $450 at GoDaddy. (That link will get you a $5.99 .com today. Use this one for a $7.99 .me domain.)
Do you have an online hub? Have you found it beneficial to your marketing plan?
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