Whether you are a new blogger or you have been around for years, from time to time you may feel stuck in a rut. You may feel at a standstill when it comes to promoting your blog. Perhaps you have forgotten all of those beginner strategies to get your blog noticed. When you are not sure where to turn to next for new traffic, here are a few places to start.
How Can I Promote My Blog Today?
Commenting – There are other blogs out there. Those blogs’ owners and readers may be looking for a blog like yours. Stop over at a few new blogs each day and leave a comment. It only takes a minute. We are an inquisitive species. If a newcomer shows up, we want to find out more about them. A few new people may follow your comments back to your blog. There are a few places you can look to find new blogs for commenting in an instant:
- Sites with Daily “Featured” Bloggers – Two sites that come to mind here are Problogger and the SITS Girls. On most days, these sites have guest or “featured” bloggers. You may or may not choose to leave a comment on this blog, but I do suggest you follow this guest back to *their* blog. There can sometimes be a lot of hustle and bustle around a guest post. Take the extra second to click-through and leave a comment on the blogger’s home turf.
- User-Generated Newspapers – You are likely familiar with services like paper.li that will allow users to publish and share online newspapers. You can visit paper.li’s Newsstand, do a search for a relevant keyword and you will be shown newspapers in your niche. These newspapers will likely have quite a few new blogs for you to visit.
- Blog Round Ups – Many bloggers post “round ups” on a regular basis. 1099 Mom is one that I watch. Once per week she publishes a list of her favorite posts from the work at home world. These are often blog posts and articles that I may be interested in and can comment on. Another example would be 24 Work at Home Blogs of 2012. Here are 24 blogs in my niche, minus the two that are mine, that I could run over to and drop a comment. Someone else has done the heavy lifting here. You only need to take advantage of the opportunity.
Guest Posting – You don’t have to reinvent the wheel here. You already know who takes guest posts from the commenting we did in the last step. Take a look around their site for submission information.
You can also watch the social profiles of similar blogs. They likely announce when they have guest posted on another blog. Make note of that location. If you are at a total loss, you can use a site like Blekko to better your blog. Take a peek at the backlinks of similar blogs. You may not only find guest posting opportunities, but also directories and social communities.
SEO – No post about promoting a blog would be complete with Search Engine Optimization. Learning SEO will give you the biggest return on your investment long-term. The search engines are there for the sole purpose of directing interested parties to the right information. They can’t send anyone over if you are not letting them know what you have to offer searchers. Mom Blog SEO is a great resource for getting those basics of search engine optimization down.
If you have been sitting around every morning asking yourself, “How can I promote my blog today?” the answer is simple – Get out there! Don’t be afraid! There is not a single blogger out here that has had people magically show up on their virtual doorstep without any intervention. Let the world know you are here and you have something of value to share. Most importantly, let them know where they can find you.
How are you promoting your blog today?