I see the blog posting frequency discussion pop up quite often. Every blogger has their own theory on what is ideal. What works for me and my audience, may not work for you. I just started my third 30-day blog challenge for the third month in a row. I thought momentarily to myself, “Why are you doing this again”. Then I thought back to how far I have come during the last two months and it was a no-brainer.
I am a 5-Post-a-Week-Blogger. Over the last 8 months, I have posted daily at times. I went through a period where I posted every other day. I also went through a spell where I posted when I felt like it (that was a very short spell). I have settled on five posts per week for now and here’s why:
1. The last two months that I have been posting every weekday, my readership keeps growing. Every month I have more subscribers and more visitors. My stats tell me this is my ideal posting frequency.
2. My weekend posts get very little traffic. My audience is fellow work-at-homers. I know they wake up every work morning and hit the blogs. They take the weekends off. If I published 7 days per week, I would need to do double duty on marketing those weekend posts.
3. My Google Alerts tell me Google is showing up here each and every day to see what’s new. The more I post, the more frequently my blog gets indexed. This has done wonders for my search engine traffic. The more active marketing I can get away from, the better.
4. My increased blog posting frequency has also been getting me more attention from other blog owners. Last week I received Google Alerts that lead me to see The Work at Home Wife being mentioned on three other blogs. Obviously the more topics I cover, the more likely I am to write something that is of interest to another blogger’s audience and they will let them know.
5. The more I feel I have to share, the more I fear I will run out of ideas. This has led me through a lot of personal growth lately. I do a lot more listening. I do a lot more learning. I do a lot more participating, so I can come back to my blog with something of interest to you.
Why do I need a blog challenge to do this? I will shamefully admit I get “shiny ball syndrome.” I need to feel accountable in my posting. If I don’t feel like I’m being watched, I tend to get lax.
Use the next month to analyze your blog and your readers. Pay attention to how often and when they are showing up. Use that information to determine if you should post more often, less often, or maybe you have already found your ideal blog posting frequency. If you have, great! Now be consistent with that schedule.
Are you participating in Ultimate Blog Challenge 2? Or, can you hold yourself accountable to your blog posting frequency? Let me know!
Need help getting your blog off the ground? Check out 31 Days to Build a Better Blog. We used this eBook in my last challenge and it was another success!
Latest posts by Angie Nelson (see all)
- Using Twitter For Marketing? Don’t Miss This - June 16, 2013
- How I Doubled My Blog’s Email Subscribers in 45 Days - June 13, 2013
- How to Make Money Fast Online: 10 Fast Money-Making Ideas - June 9, 2013