Though I have been blogging since 2007, it wasn’t until I started my beauty blog in 2013 that working with brands became a big part of my monetization and content strategy. For a very long time however, almost all of those partnerships were initiated by the brand. There were a lot of other companies I wanted to work with and a lot of other collaborations I was interested in, but I didn’t know how to approach them.
When Shannon Acheson released Bloggers & Brands earlier this year, I was immediately intrigued. The eBook was quickly added to my review list and I’m happy to share that review with you today.
Who is Bloggers & Brands written for?
This eBook is written for those with existing blogs and social networks. Those are the prerequisites for working with brands after all. This book is not going to cover setting up a blog, creating content or social networking. The content is focused on one topic – finding sponsors. And I appreciate that!
This book is for those that are just getting started reaching out to brands or haven’t yet mastered the pitching process.
What will I find inside?
There are over 100 pages of content covering everything from who to contact to what to say. You’ll also learn about pricing, contracts and proper pitching. And you’re going to get some great tips from successful bloggers along the way.
WORKSHEETS! Hooray for worksheets. There are several at the end of this eBook to get you brainstorming who you want to work with and how.
What were my biggest concerns and were they addressed?
Here’s the deal: I have worked with dozens of brands over the past year and a half. The vast majority of those are one-off promotions that I was approached for, not the other way around. One of my biggest holdups is that I didn’t know what to offer. There are so many bloggers out there looking strictly for free product. I want more than that, you probably do too. But what can I offer to make myself stand out – and above – the freebie seekers? Shannon provided several examples though I would have liked to have seen some more unique options (maybe brands aren’t interested in those, I don’t know).
And one of the biggest questions on the planet: Am I big enough? There are so many bloggers out there handing out advice with the disclaimer, “I get half a million pageviews per month.” I don’t get half a million pageviews per month. You probably don’t either. The good news is Shannon has asked this question to big brands – how many visitors does a blogger need to be considered for a partnership – and the answer may surprise you. It sure did me!
What am I going to say? And who am I going to say it to? This was covered in depth and samples were provided.
Would I recommend Bloggers & Brands to a friend?
Absolutely. I picked up quite a few tips and ideas from reading this eBook. I highly recommend taking your time. I read a chapter or section and then filled out the worksheet or completed the task that had been discussed. There is no point learning something if you are not going to put it into action!
What tips or questions do you have about working with brands?