Blogger Review Opportunities

Many people are looking to get into review blogging. Reviews can be a great way to supplement your blogging income. Many will allow you to be among the first to try out new products for free. A few may even provide a nice monetary compensation for your time. Getting started with this type of blogging can be confusing and a bit overwhelming. Here are few things to consider, tips for getting started and sites that offer blogger review opportunities.

Analytics – Before you even think about attempting to make a connection with a brand, you need to know your stats. Companies are not going to give out the goods unless they know people are going to see it. They may want to know your monthly unique visitors, pageviews, email subscribers, social media following, age of your blog, reader demographics, etc. Know your numbers. Don’t try to lie. If they find you fudging numbers from the get-go, you aren’t going to be in their good graces.

Don’t Be a Flake – This is a problem, and it gives the blog community as a whole a bad name. If you say you are going to review something, review it. If you know you are too busy to keep up your end of the bargain, decline. If you run into a problem, let them know. These brands are making an investment of time, product and/or money. Don’t play a disappearing act. If you haven’t done this before, you need to know that review blogging is a big time investment. Don’t take on more than you can handle.

Have a Pitch – Some bloggers prefer to reach out to brands on their own, rather than waiting for brands to come to them. Be prepared. You are your own best salesperson. Tell them what you have to offer. Give them your marketing plan for getting the word out. Does your reach extend beyond just one blog? Let them know you plan on cross-promoting. Don’t reach out with “gimme your stuff”. You are a business, they are a business. There needs to be a mutual benefit.

Now that you know a little bit about what you are getting into, let’s talk about a few of the places that will connect brands with bloggers.

You can always go it alone, also. Set yourself up an Advertising page letting people know what types of products you are interested in and your desired compensation, if any.

Review blogging is not for everyone. It is an investment of time and energy. If you are spending four hours on reviewing a $5 product, this may not be the best use of your time. And you are not going to get rich from having a review blog. Many calls do not offer monetary compensation. Go into this with both eyes open.

Do you participate in blog reviews? What is your best advice for newcomers?

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Comments

  1. I’ve done giveaways for things like Amazon cards just to help drive a little traffic (that actually helped a ton in the beginning) but I have not ever really ventured into the review thing. But if that is something that is appropriate for your website, then it would be a fun way to get something free to try! I have often thought I wouldn’t mind setting up a site where I could try out products just to get in on some of that.

    • As Miranda says below, it is keeping that balance of good content and reviews. You can review stuff all day long, but that doesn’t mean it is necessarily great content.

  2. I have stopped following a few blogs after their repetitive sponsored reviews. It’s like an advertisement and from time to time I don’t mind a commercial — I can always change the channel. But when a blog does this repetitively—well don’t you think you would change the channel if your show never came back on?! ;)

    • Some can get overwhelming. I wonder if maybe interest is lost in the site, so they figure while they are around they may as well make some money. Most of what I see in the sponsored reviews sites is not applicable to this blog at all. That may be best for all of us. ;)

  3. Thanks for the list! There are some blogs that I guess I regularly follow that constantly post giveaways and reviews and although at times, it may peak my interest, I mostly just get annoyed and exit the site. I think a blogger should have a balance UNLESS that is what their site is all about – giveaways and reviews.

    • There are a lot of blogs right now that are strictly giveaways and reviews – and some are extremely successful. It is all in how you market yourself to both readers and advertisers. If this is what readers are expecting from the get-go, you will likely never have a problem. It is when bloggers do a harsh switch mid-stream that can get them on shaky ground.

  4. This is great information/list! Mind if I link to it on my review for pay sites page?

  5. Thanks for the list. I’ve just started getting into review blogging. I think if I am picky about what I review and keep them infrequent my regular readers won’t be too turned off. I do like the extra money.

    Stopping by from SITS

  6. Thanks for this great post! What a great resource! I am reviewing my first blogging event and am interested in doing more. I love your idea of an ad page too! Found you on SITS and am following you on Twitter.

  7. It is correct but only if you establish your self as a blogger with high ranking and high traffic blog. it’s not an easy opportunity for bloggers who are fighting for traffic.

  8. I am a review & giveaway blogger and my readers come to my blog to read reviews and enter giveaways so I have no problem. People know what to expect from my blog but there are blogs that switch over other niches and adding review & giveaways in are letting their readers down in someways. My reviews aren’t ads, I do the reviews to let others know exactly what I like or don’t like about said product. I started out entering giveaways on blogs and I LOVED the blogs that had Mostly or All reviews & giveaways. So, when I started my blog two years ago I set out to make my blog one I would LOVE to visit (as an entrant or sweepstaker) which I think I have accomplished. Thanks for the great blogger advice articles!!

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