Many people are looking to get into review blogging. Reviews can be a great way to supplement your blogging income. Many will allow you to be among the first to try out new products for free. A few may even provide a nice monetary compensation for your time. Getting started with this type of blogging can be confusing and a bit overwhelming. Here are few things to consider, tips for getting started and sites that offer blogger review opportunities.
Analytics – Before you even think about attempting to make a connection with a brand, you need to know your stats. Companies are not going to give out the goods unless they know people are going to see it. They may want to know your monthly unique visitors, pageviews, email subscribers, social media following, age of your blog, reader demographics, etc. Know your numbers. Don’t try to lie. If they find you fudging numbers from the get-go, you aren’t going to be in their good graces.
Don’t Be a Flake – This is a problem, and it gives the blog community as a whole a bad name. If you say you are going to review something, review it. If you know you are too busy to keep up your end of the bargain, decline. If you run into a problem, let them know. These brands are making an investment of time, product and/or money. Don’t play a disappearing act. If you haven’t done this before, you need to know that review blogging is a big time investment. Don’t take on more than you can handle.
Have a Pitch – Some bloggers prefer to reach out to brands on their own, rather than waiting for brands to come to them. Be prepared. You are your own best salesperson. Tell them what you have to offer. Give them your marketing plan for getting the word out. Does your reach extend beyond just one blog? Let them know you plan on cross-promoting. Don’t reach out with “gimme your stuff”. You are a business, they are a business. There needs to be a mutual benefit. Looking for a pitch template? Brands & Bloggers has a great one.
Now that you know a little bit about what you are getting into, let’s talk about a few of the places that will connect brands with bloggers.
- Reliable Bloggers – Remember when we talked about not being a flake? This is the mantra of this site.
- Clever Girls Collective
- Double Duty Divas
- Simply Sassy Media
- The SITS Girls
- Brand & Blogger Review Opportunities
- Giveaway Blogs
You can always go it alone, also. Set yourself up an Advertising page letting people know what types of products you are interested in and your desired compensation, if any.
Review blogging is not for everyone. It is an investment of time and energy. If you are spending four hours on reviewing a $5 product, this may not be the best use of your time. And you are not going to get rich from having a review blog. Many calls do not offer monetary compensation. Go into this with both eyes open.
Do you participate in blog reviews? What is your best advice for newcomers?