As The Work at Home Wife approaches its third birthday, I often reflect on just how many things have changed over the years. One of those things is my blog posting frequency. When I first started this blog, I was trying to pump out posts seven days per week. For a long time, I posted every weekday. That is what a lot of bloggers in my niche do after all. And that is what I was told was best when I first started. So, I did just that.
The theory is that if you throw more and more posts at the wall, something will stick. Someone somewhere will like something and take your post viral. However, I found the more frequently I publish, the quicker my posts were being buried for eternity. These were some great posts! Maybe they just didn’t land in front of the right person at the right time. Now they have rolled off of the homepage and out of CommentLuv options. Their only hope is search traffic.
A short lifespan isn’t the only drawback I have noticed with daily publishing. There may come a point where your readers suffer from burn out. Honestly, how many actionable posts are you able to follow through on each week? My guess is you see them, bookmark them for a better time, and then forget all about them as another is coming at you tomorrow. Spreading things out a bit allows readers time to follow through. If your audience thought you had great information before, imagine how great you are going to look when they actually have time to implement it and see it work!
Here are a few more benefits I have seen from posting less frequently:
- I have more time to market important posts. I can share it with my own community Day One. Day Two and Three I am out leaving the link on CommentLuv blogs and in forums.
- I have more time to research important posts.
- I have more time to connect with my readers. This has been especially important with Facebook recently. I try to avoid flooding my followers’ Newsfeed, but now I don’t have to worry about that. One day I share my latest post. The following day I can share a photo, ask a question or share an important post from another blogger.
This isn’t a crazy tactic. In fact, many extremely popular, successful blogs have adopted the “Publish Less, Market More” mentality:
- Think Traffic – Why Posting Less Frequently Can Drive More Traffic to Your Blog
- Michael Hyatt – My New Blogging Frequency
One caveat: News-driven sites may need updated more frequently. For the rest of us, it is finding a balance between creating content for our blogs and marketing them to their utmost potential.
What is your blog posting frequency? Has it changed over time?
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