9 Reasons Why You Should Update Old Blog Posts

When you are a long-time blogger, you are eventually going to realize you have a lot of really good old content that is no longer receiving the attention it deserves. Or, maybe it is receiving a lot of attention but it could be working a little harder. There are several reasons to update old blog posts for better conversions, better branding and bigger profits.

 

Add to Pillar Content – You likely have a few posts on your blog that may be older, but they are still relevant and informative. Revisit these posts, make any corrections or updates and give them some new promotion. I have a few posts that I continually add to for easy reference. The Complete Guide to Starting a Free Online Business is one of them.

Change of Opinion – We all change our minds over time. If there are posts that you know are no longer good recommendations, revise them. You do not want to risk your reputation with bad referrals. Go back and add a note that your outlook has changed and there is a better alternative available.

Monetize Highly Trafficked Posts – If an old post is still receiving a steady stream of traffic, it is a good time to ensure it is working to its utmost potential. If there is a relevant affiliate product or service that applies to the post, add it.

Convert New Traffic Into Subscribers – Maybe your older post does not have profit potential. That’s okay. It can still do some dirty work. Add an opt-in box for your newsletter. Push your social profiles as a call to action. Get these new visitors into your inner circle through one method or another.

New Keywords – Sometimes you get your keywords all wrong. Sometimes you just publish without doing keyword research at all. If your analytics show a post is bringing you irrelevant traffic or there is a post you know should be performing better, update it with new keywords.

Reduce Your Bounce Rate – If you are a niche blogger, you likely have several posts that relate to the older post in question. Take a few moments to internally link to related posts. This not only helps from an SEO standpoint, it can also help reduce your bounce rate.

Fix Broken Links – Many businesses and blogs disappear over time. Take a moment to update broken links in your older posts. An easy way to find them in WordPress is with Broken Link Checker.

Fresh Update – One of Google’s latest algorithms loves fresh content. Updating your epic older posts may give them a little more search engine love.

Show it Off to New Followers – You have probably picked up a few new followers since that older post was first published. Once you have refreshed your content, send it out through your social networks.

Not every post is worthy of updating. Only spend time on those that are receiving traffic or you think should be receiving traffic.

Do you update older posts? Do you think you should?

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Comments

  1. These are really good tips. I try to stay on top of cleaning up those broken links and update outdated info when I know it no longer applies, but had not thought of several of the other ideas you mentioned. Thanks!

    • Make them work for you, Anna. There are so many little tasks they can do on their own as they see traffic long-term. Make the most of it!

  2. These are really helpful tips. I keep older posts in circulation via social media, but updating the content is a great idea. You mention some ideas I hadn’t considered. Thanks for the suggestions!

  3. Great post Angie. I like the suggestion about changing your views and updating old blogs. Integrity and congruence is important if you want to be successful online. Thanks for sharing.

  4. These are great tips, thanks!

  5. Great list! I need to do this but wasn’t sure what all should be done thanks. I’ll be working on this sort of thing during the biannual blogathon bash.

  6. Such great tips – thank you!

  7. Good tips – thanks!

  8. Hi Angie,
    Like Neil, I also like your suggestion of updating old posts with a change in outlook. Readers might notice if you have conflicting views and it’s important to be clear on this.
    Fixing broken links should also be a priority. I am sometimes disappointed if I see an interesting headline but when I click on the link, it’s nowhere to be found.
    Thanks for sharing your tips, Angie!

  9. I have been thinking about this a lot lately and this was so helpful. Thank you so much! Stopped by SITS and am so glad I did! :)

  10. Felicia Corrine says:

    Thanks for those wonderful tips. Many bloggers do not go back and review the posts they had written in the past. As you said they might have outdated information that might sound absurd in the present. So it is good tom track back.

  11. I like to clean things up every so often, even if it’s tagging the post so it fits the right category! I think it’s important to keep things fresh and interesting and you never know what older posts you’re going to find and can repost again!!

    Thanks for your post today!

  12. Great advice! I recently recycled an old post and I’ve thought about doing it more often. Especially during the summer!

  13. I’m having my fifth year blogiversary this year so I have a lot of old posts that need updating. I try to update and repost on FB and Twitter.

    Now I try to write so i won’t have to update them in the future.

    Thanks I like the idea of linking to other post within the post.

  14. Great reminder! I’ve recently been getting rid of weak labels and have tried to consolidate them! You’ve brought to mind several other items I want to do!
    Thanks!
    Amanda

  15. I have started updating posts! It has been fun to read them again.

  16. This is a great idea. I’ve always wondered if i should reuse some of my posts, but wasn’t sure if that was “cheating”. I am going to take a look at some of my old posts!

    • A lot of posts are still relevant, but may not be visible to new readers. There is no point in rewriting a great post that is already on your blog. :)

  17. What is the best way to update an old post, just link back to it and add some new content? I like the idea, but have no clue as how to do this.
    thanks

    • You can update it and then link back to it in another post and/or send it through your social networks again. Some bloggers also change the publish date to the current date. That will bring it back to the front page of your blog, but it won’t change the URL or make it a double entry.

      If it is a post that gets a lot of search traffic, you may not do anything other than add to or edit the post to make it current.

  18. I love going back to refresh old posts! It really makes me feel like the work I did before is getting doubled in value. Thanks for these reminders. Hi from SITS BTW!

  19. Thanks for the good advice!

  20. I can’t tell how helpful this is! I learn so many fabulous things here, thank you oh SO much! I actually inadvertently updated a ton of old posts when I had my blog redesigned last winter — many posts lost their formatting in the process, which turned out to be a blessing in disguise — I tweaked old posts, fixed bad pictures and all in all did some much needed blog housekeeping.

  21. Such great tips! I really need to start doing this.

  22. Are there things I should avoid as I update so as not to mess up SEO? I’ve thought about doing some updating but wasn’t sure what was okay and what would cause problems. I get a lot of hits from Google so I don’t want to mess anything up.

    Visiting from SITS.

    • Patty, you shouldn’t have any issues as long as you are not changing the permalink structure (causing dead links) or duplicating the same post. Going in to make changes to a post’s body is a natural and expected part of blogging to keep things current, accurate and relevant. It’s no different than if I published a post this morning and went in this afternoon to correct an error.

      • Great information. Thank you.

        Also, I saw an intro to a guest post the other day that I wanted to duplicate but wasn’t sure if it would cause problems. The blogger who was guest posting put the beginning of the article on her own blog, maybe about a paragraph, and then said: “Read more here” and linked it to the site where she was guest posting. This looked like a great idea because then both blogs benefitted but I’m wondering if that technique would cause SEO problems. What do you think?

        • I’m not a SEO expert Patty, so I can’t say for certain. I wouldn’t think it would cause problems if you are using an excerpt and a link back to the original article.

  23. Thank you Angie for this post! I found out about it through SITS. I’ve tweeted this and have subscribed and am now following you through Google+

    Tina – mom of 4, author and blogger of 5 blogs (and not making any money yet either on those blogs, but hope to one day soon)

  24. These are great tips! I’ve been blogging for a little over a year and have never gone through and updated or promoted old posts. I can’t wait to test out some of these.

  25. Another Suggestion if one is using WordPress is a link check plugin, or a web crawler which will spider your site and inform you of broken links. Broken links can be just as bad as 404 errors. Also the suggestion about going back and interlinking post to relevant newer post is brilliant i just recently have started incorporating this and have seen in increase in views. thanks again.

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