Engagement is the key to survival on Facebook or any platform for that matter. According to Facebook marketing expert, Amy Porterfield, there are four activities that Facebook counts as engagement: liking, commenting, sharing, or clicking a link. Facebook does not consider reading an update, clicking a photo, viewing an image or Liking your Page as engagement.
To spark that engagement, you need to consistently be sharing interesting, relevant stuff. (Sure you might get a lot of engagement from sharing only funny cat photos, but you are likely going to end up with only funny cat photo followers at the end of the day. Your question to answer: Are funny cat photo fans interested in your content?)
I’m not going to fool you into thinking this is easy or there is an exact science. Everything you read about what’s dead, what works, what time to post, how often to post, is likely hogwash as it applies to you. If you want engagement you need to be engaged with your Page.
- When are your followers online and clicking?
- With what type of update are your followers engaging?
- How far apart do you need to schedule updates for each to get to peak Reach?
When it comes to drumming up interesting content to share, I have found a few little tools to keep my queue packed.
Catching trending topics and articles as they happen is going to give you a big boost. There are a few sites I visit to find out what’s currently popular among my followers and beyond.
- Swayy – See what’s trending across any number of topics.
- Fre.sh – This site shows what’s currently trending on the web. Not always relevant, but you can sometimes find good conversation starters.
- Content Gems – The free account will allow you to track up to two interests with 50 keywords each. It will then inform you of fresh, relevant content that you can share.
I love Google Alerts. I have them set up for a number of keywords related to my blogs, and I have them set to only include News. These sites are usually highly shared authority sites. Facebook likes those and so will your readers.
Add popular blogs in your niche or similar niches under Pages to Watch. You can then go in every so often and see what they have shared that has gone viral. And share it on your own Page. I do this for my tribe members a lot. It keeps their best work going, and that’s what a tribe is all about.
Quotes and Icebreakers
These things I consider my “conversation starters.” In reality, they are more so engagement starters. Quotes can easily be made into cool images with Picmonkey. You are obviously hoping these get Likes and Shares. Asking questions is sometimes hard because sometimes people will answer and sometimes they won’t. That’s okay. Regardless, they are becoming more comfortable with you. Keep asking. My favorite sites for finding things in this category:
This is such a cool tool for uncovered stuff that has been widely popular on social media. Put in your keyword and start discovering. Unfortunately, they only allow you to see a handful of posts with each search with paying. But, it’s a start.
I don’t do my scheduling as I come across cool stuff. I tried and it became far too overwhelming as I want to consistently post from four categories; my stuff, my tribe’s stuff, conversation starters, and industry trends. When something time sensitive came up, it was mass chaos.
I now use Social Sprout. I save everything I want to post as a draft. Every few days I can move posts into the queue and drag them around as I see fit. It’s saving me tons of time and stress. It also allows me to respond to comments across all my platforms in one easy place. Remember, you need to be engaged too!
Watch those stats. When you see something working well do more of that, but don’t let yourself be a one-hit wonder. Continue to post different types of content and on different topics of interest. As we all know too well, things change. And fast. A well-rounded blogger is always feels a blow less than those focusing on only one thing.
Need help creating a social media publishing schedule? Check out Alexis Grant’s How to Create a Freakin’ Fabulous Social Media Strategy.