Though we may think our blogs are easy to navigate and optimized for conversions, that isn’t always the case. Here are three areas that you can improve before your next marketing blitz.
Get Those Emails
You should always be working towards getting readers into your email funnel. Sooner or later there will come a time when you wish you were able to communicate directly for one reason or another. Even if you don’t think you need an email list right now, get started. If the moment mentioned previously arrives before you have started collecting emails, you will be running so very far behind.
Aweber is my email marketing service of choice. The two spots I have found are rocking for getting subscribers currently are landing pages and after content. I have added welcome statements to the homepages of a couple of my blogs that include opt-in boxes. Those are doing really well. Converting even better are the boxes I have had below my post content the past few months. That is being done with a plugin called Magic Action Box. I still haven’t gotten rid of my sidebar box, but if things keep going at this rate I may in the future.
Keep Them Onsite
When you are out promoting your website through guest posting, online events, interviews or forum signatures, you are leaving a link to a specific page or post. You don’t want those new visitors to simply land on that piece and leave. You want them to stick around and read more. To do that, you need to make sure the page they are landing on includes links to other great content you have available.
This is a task that needs done on a regular basis. If there is a certain post that is being linked to around the web, take a few moments to add some additional links to recommended reading for your guests (and an opt-in box). Unfortunately, you can’t always rely on related post or auto-linking plugins to serve up your best content. It only takes a minute to edit the post or page to showcase your best pieces.
Show Some Social Proof
As much as I would like those little social profile buttons to convert like crazy, they just don’t – no matter how cute you make them. Especially in the case of new visitors, people want social proof. They want to know there are really people Liking your Page. They want to see people they know are already there before they click that button. This is another two-minute task. Grab that code for your Facebook Page and put it in your sidebar.
Those are a few of my quick tips to optimize your website or blog for publicity. What would you add?
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