I have been on a binge of info products lately. As can be expected, there have been both hits and misses. The hits you may see my blog review on, the misses don’t deserve my blog space. In general, one big miss for me is purchasing and reselling master resale rights products. There are some big disadvantages of resale rights products.

First a rundown of definitions:

Giveaway Rights – These products cannot be resold and you would normally receive them for free also. However, they can be given away for free to your list or as a bonus product for something you are selling. You may or may not be able to modify the product. It’s up to the author.

Resale Rights (RR) – Resale Rights are usually purchased. You can then resell the product to others. However, you cannot pass along the rights to the product. If the purchaser wants to resell it, they need to go back to the original author to purchase the rights. These usually cannot be modified.

Master Resale Rights (MRR) - With MRR, you cannot only just resell the product, you can give resale rights to those who purchase the product from you. The general line of thinking is that these will warrant a higher price. These normally cannot be modified.

Private Resale Rights (PLR) - Private Resale Rights can be treated as your own. You can modify the content. You can sell or pass on giveaway, resale or master resale rights to the product. You can put your name on it. You can sell it, give it away or use it as online content.

One of the products I purchased recently was a MRR product. This wasn’t disclosed to me prior to my purchase. My first indication was when I went to download the product and saw the graphics had a different title than what I had purchased. There was no mention of the original author of the content anywhere, but the recording was not a female and that’s the gender of the person I purchased it from.

The Disadvantages of MRR:

1. When handled as in my above scenario, it comes across as shady marketing. There is a reason its true origin wasn’t disclosed I believe. I wouldn’t have bought the product.

2. MRR can go on forever. Your neighbor blog can resell it. The blog down the street can resell it. Now all their friends can resell it. Pretty soon, everyone is reselling it…all for different price points. One has it for $7, one has it for $97, and everywhere in between.

3. You can’t make it your own. No matter how much you personally know about the topic, you can’t add your spin. You can’t make yourself the expert.

We all run low on time, energy and creativity sometimes. There is a time and place for purchasing content. If you feel the need to get a product or some content up ASAP, I suggest going with PLR.

Most PLR can be purchased at a very reasonable price. These are my suggestions for using PLR:

1. Look for those that are sold in limited quantities. You don’t want everyone in the world having the same info.

2. Break it all down and build it back up. Add your some of your own content to the piece. If you get it in a pack, use a little from this piece and a little from the piece until it is original.

3. Go with a reputable source. I have seen some PLR that is junk. There is no useful information, and it is full of spelling and grammar errors.

4. In line with Number 3, read it yourself before putting your name on it. Is it worthy of being attached to your name?

Have you used PLR? What tips can you add?

If you need quality PLR, I suggest Nicole Dean’s PLR. She meets all of my above standards.