As an online business owner, chances are you produce written content for your own site or for article marketing. Protecting your online content is a real concern these days, as many lazy traffic-seekers are more than willing to pass off your work as their own.
In the past few weeks, I have seen a big spike in my content being plagiarized. I have had to send out quite a few emails in recent days, and in one case even have another blog shut down for copyright infringement. As this is something that really ruffles my feathers, I thought I would share some ways to protect intellectual property you produce.
1. Google Alerts – Many online business owners are familiar with Google Alerts as a way to keep up with news in our chosen industries. It is also a great free tool for catching copyright infringement.
Next time you publish an article or amazing SEO piece, grab a sentence or two and set up an alert. An exact phrase is more effective than a title, and be sure to put it in parentheses so you will only be alerted to exact matches. Google will email you when that exact phrase has been indexed elsewhere.
2. Contacting the Culprit – Now that you found them, what do you do? Look for contact information on the website or blog. Send them an email detailing your demands: removal of the content, proper linking to its original source, purchase of the piece, etc. Don’t forget to include a deadline. A few days is plenty of time.
If the piece was published on a content website, like EzineArticles, Associated Content, or several of the other ones popping up, send them an email as well. They won’t tolerate paying or driving traffic for stolen content.
3. Contacting the Host – If you receive no response, the next step is to contact the offenders host. Many fly-by-night bloggers won’t take your demands seriously, but their web host can shut them down entirely. If they have a WordPress blog or website, WP is happy to deal with the situation. My last experience with them got me a response within a few hours. You can find WP’s contact info and required information here.
4. Last Resorts – Still no response? Contact the search engines. Plagiarism Today provides some great stock letters to use during each step. If nothing has worked, you can always contact a copyright attorney to pursue the matter through legal channels.
Thus far, I have not had to go beyond Step 2 to have my issues resolved. In our online world, copyright infringement is taken very seriously and the big guys seem more than willing to help out us lowly business owners. Keep your content and your traffic yours alone by using the above steps.
Have you dealt with plagiarism? Leave a comment with your story or tips.





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